International initiative gathers prominent sustainability leaders to build world’s first realistic model of a sustainable future.
The initiative, known as Sustania, is an alliance of thought leaders, companies and organisations who have come together to develop a model which will help people to envisage a sustainable future using low-carbon resources.
Launched in Geneva last Tuesday, the initiative is headed by former Governor of California, Arnold Schwarzenegger, along with European Commissioner for Climate Action Connie Hedegaard, Rajendra Pachauri, the chairman of the UN Intergovernmental Panel on Climate Change, and Gro Harlem Brundtland, special envoy on climate change to the UN.
The initiative aims to take new and developing solutions and technologies used in cities, homes, energy stations and transportation systems, and create visual representations that will allow people to imagine what a sustainable, environmentally friendly world would be like.
In addition to creating a virtual model, and publishing a book ‘Guide to Sustania’, the developers, Monday Morning and a consortium of companies and partners, will arrange the Sustainia Award later this year to honor outstanding performance within sustainability.
“The Sustainia initiative and the awards will recognize innovative people and technologies that can help our campaign to make communities healthier, wealthier, and more sustainable for generations to come, ” said Arnold Schwarzenegger, speaking at the conference ‘Road to Rio: Regions building the green economy’.
EU Commissioner for Climate Action, Connie Hedegaard, added: ”To get things to the speed and scale we need, it is crucial that sustainable living and business models move from the margins to the mainstream. One of our greatest challenges as leaders is to connect with people and communities around the world and Sustainia is a way of doing this. Sustainia can help people get a clear picture of what their lives could be in a sustainable future – and how it will improve our health, our environment, our economy.”
Speaking on the sidelines of the conference, DNV Group CEO Henrik O. Madsen said: “DNV is pleased to be a partner in this important initiative. Sustainia demonstrates that a sustainable future is possible if we implement ready and available solutions and technologies. Based on a solid platform of research, know how, analysis and experience, Sustainia is an inspiring initiative. We firmly believe it will help to motivate people and decision-makers to see the benefits gained from embarking on a sustainable path.”
A handful of Scandinavian companies, DNV, DONG Energy, Realdania, Novo Nordisk among them, other partners, the UN Global Compact and Schwarzenegger’s R20: Regions of Climate Action initiative will work together to develop new aspects of Sustainia. It will be presented to world leaders in June this year, at the Rio+20 Summit in Brazil.