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EasyJet CEO to speak at WTM 2012

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Carolyn McCall is joined by Birds Eye boss and Saatchi & Saatchi executive as part of new WTM Talk Business Series

EasyJet Chief Executive Carolyn McCall OBE will headline World Travel Market’s new Talk Business Series on Thursday 8 November.

McCall will be the first of three senior business leaders to speak for 45 minutes on the issues and challenges of business in the current uncertain economic climate.

The WTM Talk Business Series will be one of a number of events on the Thursday of WTM taking place on the exhibition floor, with the series being hosted in the WTM Meridian Club lounge in the North Halls.

McCall was appointed easyJet CEO in October 2010 moving from her role as CEO of Guardian Newspapers.

McCall improved the airline’s operations with passengers rising by more than 10% in 2011 to 54.5 million, making it the third largest no-frills airline in the world. While pre-tax profits for the year increased by 31% to £248 million.

McCall will speak at 12pm on Thursday 8 November and will be followed by Birds Eye Iglo Group CEO Martin Glenn with leading advertising agency Saatchi & Saatchi Strategy and Innovation Director EMEA Andrezej Moyseowicz completing the high profile line up.

Glenn has introduced more innovation to the company’s food ranges, while cutting cost and dropping under-performing products since becoming CEO in 2006. The strategy saw the company make profits of 320 million Euros in 2011 up from 305 million Euros the previous year.

His impressive CV includes turning the Walkers Crisps brand around when marketing director by recruiting former England footballer Gary Lineker to front Walkers Crisps advertising campaign.

Glenn worked his way up to Walkers Snacks Foods CEO before becoming Chief Executive of parent company PepsiCo UK & Ireland.

Moyseowicz will explain how through creative brand positioning how travel businesses can rise above the current uncertainties. He will share secrets from some of his major clients including Toyota, T-Mobile, VISA Europe, Weight Watchers, pharmaceutical giant Novartis and Cadbury.

Reed Travel Exhibitions Director World Travel Market Simon Press said: “I am delighted to have Carolyn McCall, Martin Glenn and Andrzej Moyseowicz speaking at WTM 2012.

“All three have a wealth of business experience which can help WTM exhibitors, Meridian Club members and visitors in their businesses.

“The Talk Business Series gives WTM delegates three industry-leading must-attend 45 minutes sessions, which still gives them plenty of time to continue negotiations and conduct business deals.”

About World Travel Market

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.

Almost 48, 000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 33rd year, is the event where the travel industry conducts and concludes its deals.

WTM 2011 will generate £1, 653 million of travel industry contracts, revealed independent research by Fusion Communications.

WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.

In 2010, RE held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.

About Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.

In 2011 RTE 13 events were the catalyst for £2, 807 million worth of travel and tourism business deals.

The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market.

April 2013 will see RTE launch World Travel Market Latin America in São Paulo.

RTE is a business unit of Reed Exhibitions. In 2011, six million participants attended RE’s 500 events in 39 countries covering 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation.

Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.

About Reed Exhibitions

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com

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