Transparent, efficient and fair: Charting a new course for global perishable supply chain operations
The 5th edition of Cool Logistics Global – the only conference dedicated to global perishables trade – moves to Rotterdam for the first time in 2013.
Worldwide, few other ports have a better claim than Rotterdam to be a magnet for handling, distributing and channeling perishable trades. Cool Logistics Global comes to the port at a significant point in its history, in the midst of the Maasvlakte 2 construction – one of the biggest container port developments in the world – and following the recent announcement of the Cool Port project, aiming to consolidate the traditionally diverse conventional and container reefer transport disciplines into a single perishables hub.
Global perishables trade continues to grow, yet five years on since the start of the global financial and economic crisis – and the first Cool Logistics Global in Hamburg – some of the fundamental tensions within international cold supply chains remain obstinately difficult to resolve. Uncovering these hidden dynamics and how to create a new regime of transparency in terms of cost and service offers will be at the heart of the debate at Cool Logistics Global 2013.
As the world continues to grapple with the lingering effects of reckless lending and cheap money, the ‘global economic hangover’ has not bypassed perishable supply chains. True, reefer trades have remained a ‘safe haven’ for the logistics and transport industries in volume growth terms. But reefer container rates have failed to keep pace with the ‘new world order’ initiated by the liner shipping industry to curb deepening financial distress, prompting the 30% GRI first announced by Maersk at last year’s Cool Logistics Global. As predicted at our Antwerp 2012 conference, other carriers were soon to follow Maersk’s example, albeit with mixed results in the months since.
With container carriers now accounting for over 90% of world maritime reefer transport capacity, according to Drewry Shipping Consultants, perishable shippers are caught in the slipstream of new measures designed to return the liner shipping industry to financial health, including rate increases, blanked sailings, service rationalisation and, critically, the shift to larger ships.
Shippers want a stable maritime transport industry, however are deeply apprehensive that current initiatives will erode their reliability, profitability and flexibility in delivering time-sensitive goods to market. Equipment supply remains a key area of concern, along with service unpredictability and lack of dedicated customer care.
– What really happened to reefer rates in 2013?
– What should perishable shippers be planning for in 2014 and beyond?
– What are the long term implications for global trade in perishables?
– Are there new ways to address equipment supply constraints?
– Could dedicated reefer shipping services experience a renaissance?
– What can be done now to address the continued tensions on both sides and create more penness and transparency?
These are a few of the key issues on the table for our annual debate on maritime reefer trades.
Building on last year’s first ever dedicated airfreight session, this year will also include an extended debate on moving perishables by air, looking at food, flowers and other key commodities such as pharmaceuticals, medical and other ‘live’ shipments.
As an increasing number of commodities make the transition from air to sea due to technological development, airlines and integrators will be keen to hang on to the higher value end of the market. However, on certain trade routes airfreight will continue to rely on traditional perishables to ‘balance the books’. Driven in many cases by passenger traffic dynamics, airlines and even dedicated air cargo carriers face similar utilisation issues as the shipping lines, which again often leads to customer dissatisfaction.
Meanwhile, evolving food security regimes, lack of standardisation, equipment shortage and huge differences between airport infrastructure across the world add to the current challenges. What can airfreight do to retain its role?
Once again, the conference will delve into landside logistics for the first and last mile of international perishables distribution either by sea or air – possibly the most complex piece of the cold supply chain puzzle. Many shippers believe that their products disappear into a ‘black hole’ after being discharged in ports. What can port and terminal operators do to provide the perishables industry with greater transparency and security? What is the future strategic and operational role of ports in the perishables supply chain?
What is being done especially in emerging markets to improve access to landside infrastructure, better transport services and the professional skills needed to reduce unacceptably high levels of wastage? Where is the greatest proportion of waste being generated and how is the ‘cost of waste’ being distributed along the supply chain from production to retail? Plus, what progress is being made on modal shift to rail, inland waterway and short sea? And within all this, how can inbound and outbound inland equipment flows be more effectively managed and matched?
Without a doubt, there is much to discuss on all fronts – and modes.
In a new format, this year’s event kicks off with optional site visits on Mon 23 Sep, including a chance to see the Maasvlakte 2 development first hand, followed by the traditional Icebreaker Welcome Reception. Running from 24-25 Sep, and including the annual Networking Reception on the evening of 24 Sep, the 2-day Cool Logistics Global business conference will explore key macro-economic, trade and supply chain trends worldwide, as well as new niche opportunities. The event concludes on 26 Sep with the new-look Reefer Operations day, featuring practical case studies, technology innovation forum and round-table brainstorming sessions.
Once again, Cool Logistics Global 2013 will bring together perishable logistics and transport professionals from around the world for 360o debate on the most pressing issues of the day. Join us for a unique chance to step back, see the perishables world from diverse perspectives, and spark fresh solutions to common challenges.
Cool Logistics Global: connecting the perishables supply chain from production to retail
Cool Logistics Global – What’s on the Menu?
The conference programme for Cool Logistics Global 2013 is now being prepared in consultation with an expert industry advisory group, including:
- Andreas Allenspach, Managing Director, Fruit and Vegetables, Van Rijn
- Alfred Cheung, Founder, Green Society Association
- Jorge de Souza, President, ABANORTE
- Nathan De Valck, Cargo Account Manager, The Brussels Airport Company
- Wim Dillen, Senior Business Development Manager Perishables, Port of Antwerp
- Frank Ganse, Global Director, Reefer / Perishables, Kuehne + Nagel
- Tom Mikkelsen, Managing Director, Marine Harvest Terminal
- Marc Rooms, Head of Safmarine Reefer Business, Safmarine Container Lines
- Alex Schenz, Marketing / Export / Cool Chain Project Management
- Michaela Steineker, Global Reefer Manager Sales & Marketing, Hamburg Süd
Hot topics for 2013 are set to include:
•Food scares: Have retailers, consumers and legislators discovered the supply chain?
•Targeting and reviewing investment in the perishable supply chain
•The reefer container GRI 9 months on: what happened, where are we now and what should shippers be planning for in the future?
•Reefer equipment supply and positioning – how to address seasonal peaks and year-round capacity management
•The impact of liner shipping network strategy on global reefer trades
•Dedicated reefer trade corridors and services: a logical future evolution?
•Putting power into the hands of the shipper – the outlook for vertical integration, shared services and equipment matching
•Ports as an increasingly active player in sourcing and balancing perishable trade flows •Moving perishables by air – how to get to the next level
•Managing perishable supply chains post cross-dock
•First mile infrastructure and transport capacity
•Modal shift in landside perishable supply chains
•Primary and secondary distribution: do they need to remain separate?
A premier venue for a premium event: Welcome to the SS Rotterdam
SS Rotterdam – also known locally as La Grande Dame – is the legendary former flagship of Holland America Line and the largest passenger ship ever built in the Netherlands. Launched in 1958, the iconic ship plied the transatlantic passenger trades and then operated as a cruise ship right up until 2000, when it was idled. Rescued in 2005 after a long lobbying campaign, and subsequently renovated to recapture its former glamour, SS Rotterdam is now one of the city’s premier hotel, restaurant and event venues, permanently moored at Katendrecht in the heart of the city. More info
The Cool Logistics team looks forward to seeing you in Rotterdam.