Brand value of America’s Cup
Brexit may be focusing attention on the eastern side of the Atlantic, but I’d like to reflect a bit on our recent trip to the American Midwest.
Earlier this month, I joined Economic Development Minister Dr Grant Gibbons on a visit to Chicago’s Deputy Mayor Steve Koch. Overlooking the dynamic downtown “Loop” from his fifth-floor City Hall office, we had a wide-ranging discussion on matters of mutual interest. One might not think there are meaningful parallels between tiny Bermuda and Chicago, the third-largest US city with three-million residents, or 10-million if you count the larger “Chicagoland” metro area. Yet, trade, tourism, technology, financial services—and Bermuda’s hosting of the 35th America’s Cup next year—are all topics of great mutual interest.
“I’m angry, ” joked the Deputy Mayor as we sat down, referring to his city’s lost bid to stage the lucrative televised event.
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