Just like the weather, summer travel is heating up fast. So where are Brits heading? What are they doing? And how does everything fit in with your own holiday plans? PRMEDIACO fills you in on the top three sizzling travel trends to watch this season.
Out with the old, in with the new
These days, holidaymakers are becoming more adventurous, opting for new experiences rather than falling back on traditional tourist traps. Visitors to European destinations are also looking beyond mainstream destinations to explore alternative districts popular with locals.
According to ABTA’s Holiday Habits Report 2016, over a quarter of holidaymakers (26%) say they are very likely to visit a country they’ve never been to before, compared to 18% who said this last year. 29% said they will go on holiday to a new resort or city (even if they’ve visited the country before), up from 23% last year.
For those with a strong wanderlust, we offer the following suggestion: Once a year, go somewhere you’ve never been to before.
The Rise of Me, Myself and I
For many, true freedom means doing what you want when you want. And that freedom is the number one reason for travelling solo.
A surge in independent travel bookings suggests that more Brits are travelling alone, especially women. Google Trends reveals that searches on “solo female travel” have more than tripled over the past three years. Between 2014 and 2015, Pinterest reported a 350% rise in “female solo travel” pins. We’ve also seen an uptick in women-only retreats and solo travel companies.
The main takeaway is this: Don’t be afraid to hit the road solo. Doing so will open up a whole world new world of opportunities.
When we travel, we don’t always consider our impact on the places we explore. Fortunately, ecotourism is on the rise as a top industry trend. The International Ecotourism Society defines ecotourism as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people and involves interpretation and education.”
Innovative companies are taking notice by offering low-impact holiday options in an effort to provide more positive experiences to travellers and their hosts. Even the United Nations has jumped on the green bandwagon, declaring 2017 as the International Year of Sustainable Tourism.
As tourists ourselves, we want nothing more than to preserve the world’s natural wonders. If you plan on globetrotting, why not become an ecotourist as well? It starts with making responsible and conscientious choices like respecting local laws and appreciating the natural environment you’re travelling in. It really is that easy!
Client Coverage Highlights
We’ve said it before, and we’ll say it again: we love it when our clients receive the recognition they deserve. Here’s just a glimpse of the recent coverage we’ve secured…
PRMEDIACO is a leading communications and media agency specialising in Travel and Consumer PR.
We won’t claim to be ‘leaders,’ ‘pioneers,’ ‘innovators’ or any other trigger words that you’re used to stumbling upon on other agency sites or robotic CVs. Instead, we let our results and our clients do the talking for us.