Knut Ørbeck-Nilssen, DNV GL CEO Maritime, maps out how class can help maritime navigate the new digital reality.
Knut Ørbeck-Nilssen is unflappable.
Sling a question his way regarding Donald Trump, IMO, cyber security, scrubbers, unpredictable market cycles, or even understanding British stand-up comedy, and he responds in the same way: A pause, a half smile, and a measured answer that seems to make perfect sense.
30 minutes in his company and you’re left with the impression that this is a man you’d want on your ship in a storm. Which, given his role within the industry, is about as apt as apt can get.
Ørbeck-Nilssen is the CEO of DNV GL Maritime. The Hamburg-headquartered operation is the world’s leading shipping classification society, with a presence in more than 100 countries, classing over 11,500 vessels in the global fleet. The outgoing Chair of the International Association of Classification Societies (IACS), the Norwegian native (educated in Edinburgh, hence the appreciation of British humour) speaks with a quiet authority about the industry as a whole.
An industry that, he believes, requires “calm heads”, now more than ever.
A vital role
“There are tectonic shifts within maritime on three fronts right now,” he opines over a coffee at DNV GL’s group HQ in Høvik, Oslo. “We have the shifts in the market, which are increasingly unpredictable, shifts in regulations, headed by the upcoming 2020 sulphur cap, and shifts in technology, driven by the constantly evolving nature of digitalisation.
“Within that context, DNV GL has a vital role to play.”
Ørbeck-Nilssen sees classification societies as independent third parties, or “helping hands”, that exist to ensure industry meets regulations and operates with the safety and quality that all stakeholders demand of it. In a changing world that assistance is more important than ever, helping customers adapt, adopt new technology, and position themselves to seize opportunity and mitigate risk.
And, as the coffee cups are emptied, it becomes clear that digitalisation is increasingly important when it comes to charting that route into the future.
DNV GL is an old hand when it comes to new technology. The society
Its presence in leading maritime and innovation clusters – such as Norway, Hamburg, Singapore and Shanghai – added to its involvement in an array of pilot projects, for example in autonomous shipping, helps it stay at the vanguard of progress.
“There aren’t many others that invest as much in R&D as we do, namely five per cent of our annual group revenue,” Ørbeck-Nilssen reveals, adding: “We have to evolve to stay relevant, and that’s as true for the shipping industry as a whole as it is for us.”
An appreciation of the value of data, or more specifically sharing data, is, he says, absolutely imperative to the success of that evolution.
“In the new digital reality data is our currency,” Ørbeck-Nilssen states. “Think of it as your cash. In the old days people would stuff it under their mattress. This keeps it safe, but also dormant, unutilized. However, when you invest it with others, when you share it on a platform – e.g. in a bank or investment fund – you can utilize that currency and create new value. Suddenly it’s active; it’s working for you.
“So, a shipping company that collects data but stores it in silos is wasting opportunity. It should be shared throughout organisations, and sometimes throughout the industry, so we can learn from it; enhancing emission performance, increasing efficiency, improving safety.
“And that, in short, is why we created Veracity.”
DNV GL launched Veracity in 2017. An open, but secure, digital industry platform, Veracity provides an ecosystem for sharing data, enabling collaboration and, as Ørbeck-Nilssen stresses, “extracting value”.
In a very concrete example, the DNV GL Maritime chief points out that Veracity is now used by clients for the fully digitized, automated collection and verification of data for the EU MRV scheme – minimizing workload and eradicating potential for human error.
“There are huge benefits to adopting an open, transparent approach to data, and there’s a growing appreciation of that within the industry,” he says. “As a result we see more and more of our customers moving to Veracity.”
That said, opportunity and threat often go hand in hand.
With increasing reliance on digital systems and interconnectivity, especially with regard to automation and autonomy, there’s growing risk potential, particularly in terms of cyber security.
Again, according to Ørbeck-Nilssen, this is where class can step in.
DNV GL released its first ‘Cyber Secure’ class notations in 2018 and is focused on demystifying the subject, providing practical advice on what is needed – on ships and shore – to combat threat and protect integrity. This ranges from classroom and e-learning modules for crew members, to penetration testing within organisations aimed at mapping awareness levels.
“Every customer is different,” he notes, “so tailored approaches are often necessary to address behaviour, install barriers and ensure optimal cyber resilience.”
Interestingly, this tailoring extends to letting ‘certified ethical hackers’ loose on vessel systems to find potential loopholes, allowing owners (especially in the cruise segment apparently) to address them before someone else does.
“We have established real competency in certified ethical hacking,” Ørbeck-Nilssen imparts, “reflecting the unique depth of expertise we can offer in the maritime marketplace.
“That shows our commitment to meeting the demands of today, and tomorrow.”
But it’s not all about being digital.
Ørbeck-Nilssen is a firm believer in people power – in talent, in experience and in doing business face to face. This is why he values DNV GL’s presence in key shipping clusters, actively encourages collaboration, and is a firm supporter of Nor-Shipping.
Following tradition, the Nor-Shipping BBQ is hosted on the grounds of DNV GL headquarters in Høvik
“We’ve been a main sponsor of Nor-Shipping for many years. And, of course, host the DNV GL BBQ, where 2,500 decision makers from across the maritime and ocean industries meet during the event week,” he notes, quickly crossing his fingers for sunshine at this year’s gathering (taking place at Høvik on 5 June).
“The chance to bring the maritime community together in this way, building relationships, sharing knowledge and accessing new business opportunities, is unique. Nor-Shipping is also recognised as a hub for showcasing the latest innovation and, as I’ve outlined, that’s incredibly important to us and to the industry as we evolve.
I’m looking forward to it immensely.”
Which is something not everyone set to host a party for 2,500 people might be expected to say.