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Trend Report for Late Summer 2019

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Trend Report for Late Summer 2019

by Elena Sendona

One of the main reasons why I adore trends is because they talk about ‘what’s next’. A counter argument would translate that sort of behavior as FOMO (Fear of Missing Out), yet I would explain my attitude towards change as excitement about the future.

As a fashion journalist I study the past of this industry because it helps me get a quicker understanding of recurring trends to be differentiated from real novelties. If you are ready to embrace the trends just make sure that what you are wearing expresses a continuity. For your next shopping adventure, fill in some gaps and refresh your choices with new cool things. Make a smart mix of heritage and avant-garde! Best example of that sort of eclecticism: the Gucci Pre-Fall 2019 Ad Campaign at the Archaeological Park of Selinunte in Sicily (picture to the right).

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Neutrals
They are either plain monochromes or mixed with neons and the red of passion. Just shop for beige, taupe, tan, sand, ecru, creme, blush and nude hues.

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