U-Freight welocmes Amazon’s launch of Anti-Counterfeit tool
The U-Freight Group (UFL), with its considerable involvement in e-commerce logistics, has welcomed Amazon’s decision to launch its supply chain anti-counterfeit tool internationally, with the e-retail giant expanding its product serialisation service, Transparency, to France, Germany, Italy, Spain, UK, India, and Canada.
UFL CEO Simon Wong said the “exponential growth” of e-commerce and the increased role of consumers in individual transactions pose several challenges to governments and businesses alike, whether in terms of trade facilitation, safety and security, or the collection of duties and taxes.
“At U-Freight, in our development of e-commerce logistics solutions, we are continually trying to address the key issues stemming from increasing volumes of business-to-business (B2B) and business-to-consumer (B2C) e-commerce shipments and the time sensitivity thereof.
“The move by Amazon, which appears to be the latest in a series of initiatives to improve the tracing of products across supply chains in order to guarantee their provenance, will help us to ensure that the products we store and transport under the Fulfillment by Amazon (FBA) programme are genuine.
Focussing on the logistics requirements of the FBA market is bearing fruit for U-Freight. Wong continues: “As a logistics service partner to the FBA market we are establishing fulfilment services to deliver products to the customers of independent sellers and brand owners in the Amazon Marketplace in several of the markets to which Amazon’s supply chain anti-counterfeit tool is being launched. Our company offers a service all the way from origin through to delivery, customs-cleared, to the Amazon Fulfilment Centre.”
Some examples of other U-Freight efforts to develop e-commerce logistics solutions include investment in the several of the company’s warehouse facilities to enable them to act as e-commerce fulfilment centres. UFL has been qualified by China Customs and CIQ (China Inspection and Quarantine) as a licensed Cross-border E-Commerce Enterprise and as a Cross-Border E-Commerce Logistics Service Provider. Earlier this year the Hong Kong-headquartered freight forwarding and logistics group further strengthened its relationship with Easyship, the global cloud-based shipping software and technology platform that enables e-commerce merchants to ship their products worldwide, by expanding it into other markets in Europe and North America.