Paris, 12 April 2022 – sennder, Europe’s leading digital freight forwarder, announces the appointment of Ekaterini Kranioti as Vice President – Shipper Sales. Ekaterini, sennder’s latest senior hire based in France, will aid the company’s efforts to support shippers on their path to digitization.
As a digital freight forwarder, sennder helps connect shippers with a connected fleet of thousands of trucks. Ekaterini will oversee sennder’s entire shipper operations, driving industry digitalization by growing the platform and providing enhanced services to existing customers.
Ekaterini will work closely with sennder’s Carrier teams to segment customers and provide them with an increasingly personalized offering tailored to their needs. This is an important step for sennder as a growing business, with 8 offices working in all European markets, and to ensure the best service according to each market’s individual needs.
Ekaterini brings over 30 years of experience to the business, most recently working as the EUROMED Sales Director at GEFCO where she oversaw a team of 120, managing the company’s industry, automotive and consumer goods sales across Western and Southern Europe. Before her 20 years at GEFCO, Ekaterini held roles at Kuehne & Nagel, Nestlé, Martin Brower France and Air France.
“The logistics industry is at an inflection point – the future is digital. There is a need for new solutions, something I have experienced first-hand. As one of the sector’s first, and now biggest digital road freight player, sennder is best suited to facilitate the transition from manual operations and design the future of road logistics in Europe. I am excited to join a team that has already brought the market so many innovative solutions”, says Ekaterini Kranioti, Vice President – Shippers at sennder.
Tom Christenson, Chief Operating Officer at sennder, says: “We are delighted to welcome Ekaterini. She has an impressive track record in the logistics industry, which has given her direct insight into customer needs. Our customers are excited about our digital offering and Ekaterini is building on a strong base as we roll out exciting services to European shippers.”