“It was a big success: Go Greek with On The Beach” took place in Southbank, London, during the evening of Wednesday 28th of June. Greek National Tourism Organisation and On the Beach co-organised the event, in the wider context of their joined advertising and promotional activities, with many surprises for the guests! On the Beach is one of the most important Tour Operators offering tourism packages to Greece, ranking 5th with over 2 million travelers, so this was a great chance to enhance awareness for Greek destinations and experiences and also boost last-minute reservations for one of the fabulous Greek islands!
The audience included foodie influencers and media representatives as well as 160 lucky readers of The Evening Standard newspaper! The event included a number of diverse activities, such as gastronomy Masterclass from Mrs Eirini Tzortzoglou, Greek wine varieties’ tasting from a professional sommelier, winner of the British Master Chef 2019, Masterclass for Greek honey, summer cocktails from an experienced mixologist, authentic Greek gastronomy products’ tasting offered from Odysea, an introductory course on sculpturing of Greek statues, and of course Greek dances and music that thrilled guests and gave a real feeling of summer vacation in Greece!
A number of important hotel partners from Greece were also there to showcase their product offerings as well as to provide gifts to our guests: Grecotel, IKOS Resorts, Mitsis Hotels, Stella Hotels Collection, Voulgaris Hospitality Group.
The “Go Greek with On The Beach” evening ended with a lottery among our guests with some of them having the chance to win their vacation in some of the most attractive tourism destinations.”