Genny SS25: A Dreamlike Garden of Feminine Beauty

Fashionality.nyc

For Spring/Summer 2025, Genny transports its women to a dreamlike garden of delicacy and power, with creative director Sara Cavazza drawing inspiration from Hieronymus Bosch’s fantastical masterpiece The Garden of Earthly Delights. In this collection, Cavazza’s vision of a lush, symmetrical paradise gives life to pieces that blend romance with modernity, creating a world where color, lightness, and femininity reign.

The Bloom of the Orchid

At the heart of the collection is the orchid, Genny’s symbolic flower, which blooms across the collection in bold, graphic prints. Orchids adorn everything from cotton trenches with macro and micro polka-dot effects to the weightless silk twill blouses and pleated skirts. These delicate florals aren’t limited to prints alone; they also appear in the form of jewel-like buttons and embellishments on accessories, creating a sense of continuity and charm throughout the collection. The catwalk itself celebrates the orchid’s significance, with a striking bronze sculpture, “Geography Desire” by Marc Quinn, highlighting the flower’s beauty in a unique artistic form.

Tailoring Meets Fluidity

Genny’s tailoring for Spring/Summer 2025 embodies a new idea of ease and femininity. Traditional suits are reimagined with a soft, airy touch—striped cotton pajama suits, breezy yet refined, and sleeveless satin tuxedos that can transition from day to night. Whether worn over delicate lingerie or paired with nothing but confidence, these pieces offer versatility and grace. Meanwhile, crinkled organza sets lend a structured yet playful twist to casual dressing.

The collection takes it further by introducing jersey pants and dresses with a distinctive corset cut at the waist, which enhances and defines the silhouette. This subtle nod to corsetry adds an element of bold femininity, ensuring that curves are embraced and celebrated.

Lingerie-Inspired Eveningwear

The influence of lingerie is woven throughout the collection, particularly in the eveningwear pieces. Bow-shaped bras, embroidered floral corsets, and ruffled motifs transform the body into a canvas of sensuality. These designs evoke the ethereal blooms found in Bosch’s art, translating them into fabric form with colors like lily-of-the-valley white, sunflower yellow, jade green, and wisteria purple.

Pearl embellishments elevate the evening dresses, decorating spaghetti straps or cascading like droplets of dew on tulle gowns, adding a touch of opulence to the otherwise minimalist silhouettes. These delicate details evoke an image of the Genny woman as both a muse and a force of nature.

Playful Knits and Statement Accessories

Block Chain motifs—a Genny signature—appear in jacquard knits, creating an intricate play of texture and structure. These denim-effect fringed pieces feel both tailored and artisanal, providing a tactile, handcrafted feel while maintaining a modern edge. The collection’s shoes and accessories reflect this sense of luxury and craftsmanship. Slingback heels in satin match the hues of the garments, while cage sandals adorned with multicolored crystals and ballet flats embellished with pearls and rhinestones infuse a girlish charm.

Bags, too, play a central role in the Genny woman’s look. From bucket bags to tote styles, the leather accessories showcase the iconic Block Chain design. The standout is the Fortune bag, available in mini, medium, and maxi sizes, offering versatility and chic functionality for every occasion.

Genny’s Summer Palette

The color palette for Genny’s Spring/Summer 2025 collection is as vibrant as it is harmonious, taking cues from nature’s most striking blooms. Soft shades like almond, peony, and bougainvillea blend seamlessly with the brighter, more saturated tones of coral red and butter yellow. Each color tells a story of renewal, growth, and endless possibility.