By Elena Sendona on September 25, 2024
The Spring/Summer 2025 collection by MCM takes fashion lovers on a captivating underwater journey with their latest concept, “Under the Sea.” Premiered in a dynamic flash mob at the heart of Milan’s Piazza del Duomo, the collection draws inspiration from the deep sea and continues the brand’s intergalactic narrative that began with “From Munich to Mars” in AW24. Just like astronauts prepare for zero gravity underwater, MCM’s SS25 collection evokes the mystery and beauty of underwater exploration, blending functionality with luxury.
A Seasonless Approach to Luxury
MCM’s SS25 collection is more than just about summer fashion; it pushes for seasonless design and responsible consumption. The timeless pieces in the collection are crafted to be worn year-round, urging consumers to invest in versatile, high-quality items. From sleek, functional bags to stylish outfits, the brand’s focus is on sustainability without compromising creativity.
Night Diving and Coral Mountains
The collection opens with the theme “Night Diving,” an ode to the starry underwater landscapes that deep-sea divers experience. Standout pieces include double-sided leather bags with laser-cut designs resembling fishing nets, and the Magic Gilet, a cutting-edge fusion of neoprene and leather with a scuba-like zipper. Fan favorites like the 3D Diamant bag return in a chic crossbody format, while the Stark backpack in modern mesh adds a touch of urban flair.
Another key theme, “Coral Mountain,” celebrates the beauty of coral reefs with vibrant pink shorts and Lauretos shirts, paired with lightweight recycled coats. The iconic Cognac Visetos bags are adorned with coral-inspired graphics, while eco-friendly leather clutches featuring sea snake designs pay tribute to the Year of the Snake.
MCM Beach Club: A Summer Vibe
The collection culminates with the “MCM Beach Club”, offering the ultimate summer look. Lauretos Monogrammed Jacquard bags, palm-tree-inspired designs, and embossed neoprene fabrics create a playful yet luxurious beachwear vibe. Paired with new swimwear and sandals, the collaboration with Marcolin for the SS25 sunglasses collection brings the perfect finishing touch to any beachside ensemble.
| MCM’s Commitment to Timeless LuxurySince its inception in 1976, MCM has pushed the boundaries of traditional luxury. Today, the brand remains a symbol of sophistication and innovation under the visionary leadership of Sung-Joo Kim. With its SS25 collection, MCM continues to set trends while honoring its legacy of smart luxury for a new generation of independent consumers. |
