 Fashionality.nycLoro Piana SS25: A Century of Excellence Woven into the Finest Linen By Elena Sendona on September 21, 2024 At Palazzo Belgioioso in Milan, Loro Piana unveiled its Spring/Summer 2025 collection during Milan Fashion Week, marking a new chapter in the celebration of its 100-year heritage. More than just a seasonal collection, this showcase was a tribute to the Maison’s mastery of fabric, with a special focus on linen, the quintessential summer textile. In the hands of Loro Piana, linen is elevated to new heights, transformed through exceptional savoir-faire, exquisite raw materials, and unparalleled textile engineering. |
The Essence of Linen, Reinvented
Linen has long been synonymous with ease, lightness, and effortless sophistication, and in SS25, Loro Piana interprets it through the lens of innovation and craftsmanship. By blending it with heirloom fibers such as cashmere and silk, the Maison redefines this historically rustic fabric, rendering it as sumptuous, fluid, and luxurious as ever. The collection embraces effortless silhouettes, infused with tailored precision and soft movement, embodying the personal elegance of Sergio and Pier Luigi Loro Piana.
At the heart of this evolution is the 150-year-old legacy of Solbiati, a renowned linen specialist acquired by Loro Piana over a decade ago. With its rich textile archives and deep-rooted expertise, Solbiati has played a pivotal role in shaping Loro Piana’s vision of timeless, contemporary elegance, where touch and texture are as vital as the way garments move with the body and interact with life.
Nm 110: The Pinnacle of Textile Engineering
This season, Loro Piana introduced the Nm 110 linen yarn, the finest linen ever produced, a marvel of advanced craftsmanship that redefines textile excellence. This extraordinary fabric is measured by the numero metric (Nm) system, which calculates the ratio of length to weight—and in this case, one kilogram of yarn stretches an astonishing 110 kilometers. Compared to a coarser linen yarn of equal weight, Nm 110 is exceptionally fine, feather-light, and astoundingly soft, embodying Loro Piana’s relentless pursuit of innovation and technical perfection.
A Collection Rooted in Heritage and Innovation
The SS25 collection seamlessly integrates tradition with modernity, taking inspiration from the brand’s rich archives while pushing the boundaries of contemporary luxury. Earthy neutrals, muted beiges, ivory, warm browns, and faded blues dominate the color palette, mirroring the natural elegance of linen itself. The pieces range from lightweight outerwear and soft tailored separates to breezy dresses, all crafted to provide the perfect harmony of structure and fluidity.
Each garment tells a story of craftsmanship, material excellence, and quiet luxury, designed for those who appreciate not only aesthetics but also the sensation of fabric against the skin.
Fashion as Art: The Adriana Meunié Installation
Loro Piana’s commitment to elevating linen beyond fashion was reflected in a captivating art installation at the presentation. The Maison commissioned Mallorca-based artist Adriana Meunié, who transformed linen into a tactile, immersive art experience. Her work, positioned at the heart of the event, reimagined linen as a sculptural medium, reinforcing Loro Piana’s ethos that fabric is as much about art and feeling as it is about function.
A Legacy Woven for the Future
More than a collection, Loro Piana SS25 is a manifesto of heritage, innovation, and timeless elegance. By redefining linen through technical mastery and artistic expression, the Maison cements its position at the forefront of luxury fashion, proving that true sophistication lies in the details, the fabric, and the craftsmanship behind every stitch.
As Loro Piana enters its next century, the SS25 collection stands as a testament to its unwavering dedication to excellence, tradition, and the endless pursuit of beauty in every thread.
