By Elena Sendona on June 7, 2025
Clara Garcovich PR & Communication has welcomed NUEAME, a rising star in the world of Italian lingerie, into its prestigious portfolio. A brand built on elegance, craftsmanship, and contemporary values, NUEAME stands at the intersection of artisanal excellence and modern innovation, offering a collection that prioritizes comfort, timeless design, and a deeply personal approach to femininity.
Born from the vision of young entrepreneurs already at the helm of Autiero S.P.A.—a historic Italian textile company in haute couture—NUEAME blends tradition with a forward-thinking ethos. The name itself, merging “Nue” (naked, pure essence) and “Âme” (soul), encapsulates a vision of authenticity and liberation: an invitation for women to reconnect with their truest selves.
More than just lingerie, NUEAME is a lifestyle. The brand’s philosophy champions self-expression, positioning authenticity as the new standard of luxury and freedom as the purest form of beauty.
Through its growing digital community, NUEAME World, the label fosters a space where women are encouraged to live boldly, authentically, and without compromise.
This new collaboration strengthens Clara Garcovich PR & Communication’s ongoing commitment to supporting distinctive, high-quality brands. Known for its unconventional and multidisciplinary approach across fashion, beauty, design, and lifestyle, the agency will help elevate NUEAME’s voice within a crowded marketplace through tailored strategies, creative content, and a deep understanding of brand identity and storytelling.
Founded in 2002, Clara Garcovich PR & Communication has recently expanded to include a strategic consultancy division. This new arm offers comprehensive support—from defining brand vision and positioning to executing integrated communication campaigns—ensuring sustainable growth and meaningful consumer engagement.
Together, Clara Garcovich and NUEAME are set to redefine what lingerie can mean: not just an intimate garment, but a powerful expression of identity and empowerment.
