By Elena Sendona on March 1, 2025
During Milan Fashion Week, Anteprima introduced a captivating Fall/Winter 2025 collection that seamlessly fused contemporary art with elevated fashion. Creative Director Izumi Ogino collaborated with renowned artist Izumi Kato to deliver a show that felt more like a walking gallery than a traditional runway presentation.
MILAN, ITALY – FEBRUARY 27: A model walks the runway at the Anteprima fashion show Fall/Winter 2025 – 2026 during the Milan Fashion Week Womenswear Fall/Winter 2025/2026 at Scuola Militare Teulié on February 27, 2025 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images for Anteprima)
A Modern Take on Primitivism
Titled “Modern Primitiv,” the collection drew inspiration from Kato’s surreal iconography—abstract faces, mysterious figures, and animal motifs—translating them into voluminous, genderless pieces that challenge the line between clothing and visual art. Ogino’s approach was rooted in emotion and simplicity, crafting garments that invite personal interpretation and evolve with time.
MILAN, ITALY – FEBRUARY 27: A model walks the runway at the Anteprima fashion show Fall/Winter 2025 – 2026 during the Milan Fashion Week Womenswear Fall/Winter 2025/2026 at Scuola Militare Teulié on February 27, 2025 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images for Anteprima)
Earthy Colors, Rich Textures
Set against a palette of earthy and emotional tones—sage, khaki, camel, deep purple, cherry red, and dusty pink—the designs evoked both warmth and introspection. These shades were paired with tactile fabrics like mohair, fleece, nylon, bouclé, and soft cashmere, emphasizing comfort while creating a multi-sensory experience.
MILAN, ITALY – FEBRUARY 27: A model walks the runway at the Anteprima fashion show Fall/Winter 2025 – 2026 during the Milan Fashion Week Womenswear Fall/Winter 2025/2026 at Scuola Militare Teulié on February 27, 2025 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images for Anteprima)
Art That Moves
Key pieces included oversized knits, sculptural coats, and softly structured jackets adorned with Kato’s otherworldly illustrations. The house’s signature wire bags were reimagined with 3D elements, adding playful dimension and reinforcing the idea that fashion, like art, can be interactive and evolving.
MILAN, ITALY – FEBRUARY 27: A model walks the runway at the Anteprima fashion show Fall/Winter 2025 – 2026 during the Milan Fashion Week Womenswear Fall/Winter 2025/2026 at Scuola Militare Teulié on February 27, 2025 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images for Anteprima)
Beyond Seasonality
Anteprima’s FW25 wasn’t just about what to wear this winter—it was a call to rethink how we engage with clothes. Ogino positioned fashion as a living art form, inviting wearers to find their own meaning in each piece, much like one would interpret a painting or sculpture.
MILAN, ITALY – FEBRUARY 27: A model walks the runway at the Anteprima fashion show Fall/Winter 2025 – 2026 during the Milan Fashion Week Womenswear Fall/Winter 2025/2026 at Scuola Militare Teulié on February 27, 2025 in Milan, Italy. (Photo by Daniele Venturelli/Getty Images for Anteprima)
With this collection, Anteprima made a bold and poetic statement: true style comes from the ability to wear your imagination.
