The concept of customer experience has received a lot of attention over the past two years as an effective means of ncompetitive differentiation and building customer loyalty. Lisa Muller and David Batup write: In…
“Satisfaction Guaranteed” is a feature article is part 1 of a 2 part article that focuses on the Customer Experience (CX) and B2B Sales. It just got published in this month’s…
Strategic Change: Best Practices for Territory Changes, by Lisa Muller, Principal Consultant, SBR Consulting This article relates to the ‘Strategy’ corner of SBR Consulting’s Habits Triangle™, aimed at CEOs, Managing…
I Have a Dream….Global Account Management, by Lisa Muller* I Have a Dream…. • A dream where everyone plays nice in the sandpit (sandbox) and works for a common goal…