“I am looking forward to being on the Ecoluxe London catwalk during London fashion week, helping to promote sustainable luxury with an ethos as well as the fabulous creative embroidery of Fine Cell Work” says an enthusiastic Jan de Villeneuve, top model.
For its 8th edition, Ecoluxe London teams up with award-winning prison charity and social enterprise Fine Cell Work for the first ever sustainable luxury fashion show during London Fashion Week, with an online silent auction to raise funds, including donations from Stella McCartney, Margaret Howell and Chloe in support of Fine Cell Work that will be embellished by its embroiderers to create unique pieces and a drinks reception.
On 17th February 2014, 19.00 in Kingsway Hall, 66 Great Queen Street, WC2B 5BX Covent Garden.
Fashion is a new departure for the Fine Cell Work embroiderers who are more familiar with embroidering intricate patterns for cushions and interior accessories to the highest standards. For Autumn/ Winter 2014 Fine Cell Work will be promoting their SWAG bag collection.
“My mother sewed beautifully and she inspired my passion for sewing and embroidery. I always seemed to be making tapestry cushions on film sets which I gave away to friends. There is great satisfaction in seeing the finished product after the hard work. Sometimes I would become so engrossed in it that I was more interested in finishing the cushion than the film!” (Dame Judi Dench, Patron of Fine Cell Work)
This is the first time that Fine Cell Work has collaborated with fashion designers to embellish their pieces with exquisite embroidery.
“It is fantastic that Ecoluxe London are supporting Fine Cell Work. The Ecoluxe London Fashion Show is important for the new opportunities it will bring prisoners for work in the future in the fashion industry. I thoroughly support it.” (Wayne Hemingway, MBE)
“We are so excited about the show. We have incredible brands from all over the world this season; we are also hugely proud to be able to showcase the prisoners’ embroidery work. This is a wonderful opportunity to promote an amazing charity” (Stamo, co-founder of Ecoluxe London).
Brands showcasing their work include:
- Ala Mairi (Luxury womenrwear, PK, UK)
- Ar-Li (Felt accessories, A women’s coop in Kazakhstan, KZ)
- Bailey Tomlin (Exquisite millinery, jewellery, sculptural pieces, UK)
- By Stamo (Luxury with a twist, UK)
- CraftworksCambodia (Jewellery and accessories made of recycled rice bags, bullet shells, etc. NGO based in Cambodia, KH. Attendance sponsored by ‘By Stamo’)
- Elena Garcia (Daring design with traditional techniques for eco luxury, UK)
- Fine Cell Work (Social enterprise that trains prisoners in embroidery, UK)
- Grace (Beautiful clothes for real women, UK)
- Green Embassy (Timeless clothing, traditional techniques GOTS certified, AU)
- Joyce Peñas Pilarsky Daring Collections (Womenswear sustainable luxury, PH)
- L-L-B (Womenswear, conceptual ecology, FR/NO)
- Le Konsphin (Womenwear and accessories, PT/VN)
- Marita Huurinainen (Sustainable luxury, womens/mens accessories, FI)
- Nadine Mneimneh (Contemporary womenswear, LB)
- Njema Helena (Modern fashion with an African aesthetic, UK/KE)
- Sew Last Season (Limited edition up-cycled men’s shirts, UK)
- Supported by Rain® (Rainwear made of recycled umbrellas, UK)
- Wellicious (Luxurious Eco-Friendly GOTS certified yoga, pilates and loungewear, UK)
Silent Auction details: 5th-28th February 2014.
Ecoluxe London, launched by Miriam González Durántez – in September 2010, is a not-for-profit organization supporting and promoting luxury with an ethos with their main event a biannual showcase during London Fashion Week.
Created by ethical designers for ethical designers, Ecoluxe London is open to press and fashion buyers who are looking for high quality and exclusive brands with a conscience. The show is supported by the Mayor of London (www.ecoluxelondon.org).
Fine Cell Work is a social enterprise that trains prisoners in paid, skilled, creative needlework — undertaken in the long hours spent in their cells — to foster hope, discipline and self-esteem. This helps them to connect to society and to leave prison with the confidence and financial means to stop offending. (http://www.finecellwork.co.uk/).
Olswang is a pioneering law firm with a distinctive approach to business and an engaging culture. Olswang has established a commanding reputation for changing the face of business in a wide range of other industries, and advises many fashion designers and brands. Headquartered in London, Olswang has an international presence spanning Belgium, France, Germany, Spain, the UK and Singapore. (http://www.olswang.com).