
Dr Bernard Leong, Head of Post Office Network and Digital Services, SingPost, receives the World Post and Parcel Award for Retail Consumer Access at a gala dinner in Paris.
SINGAPORE, 8 June 2017 – Singapore Post (SingPost) won top honours at the 2017 World Post and Parcel Awards, its fourth win in five years, as its SAM omni-channel platform clinched the retail customer access trophy.
The results were announced in Paris on 7 June 2017 at a gala dinner held during the World Mail & Express 2017 Europe Conference & Exhibition. This is the 18th year of the “Oscars” of the mail and courier industry, and SingPost’s win comes after previous awards in 2015 for Retail Customer Access, 2014 for eCommerce, and 2013 for People Management.
Mr Woo Keng Leong, Chief Executive Officer for Postal Services, SingPost, said, “We are honoured by this prestigious international recognition of how SingPost is innovating to satisfy the evolving needs and expectations of our customers. The award comes as we celebrate the 20th anniversary of the SAM kiosk, and endorses SAM’s transformation into an omni-channel post office of the digital age.”

Through an island-wide network of kiosks that were revamped in December 2016, a web portal and a mobile app, SAM enables access to postal and other retail services anytime and anywhere through smartphones and other mobile devices.
Launched in 1997, the SAM kiosk has transformed into an omni-channel platform that lies at the foundation of SingPost’s digital post office vision. Through an island-wide network of kiosks that were revamped in December 2016, a web portal and a mobile app, SAM enables consumers to access postal and other retail services anytime and anywhere through their smartphones and other mobile devices. In addition, the creation of these digital channels has improved the efficiency of post office frontline staff and shortened counter queues for customers.
About Singapore Post Limited
For over 150 years, Singapore Post (SingPost) as the country’s postal service provider, has been delivering trusted and reliable services to homes and businesses in Singapore.
Today, SingPost is pioneering and leading in eCommerce logistics as well as providing innovative mail and logistics solutions in Singapore and around the world, with operations in 19 markets.
Building on its trusted communications through domestic and international postal services, SingPost is taking the lead in end-to-end integrated and digital mail solutions. The suite of SingPost eCommerce logistics solutions includes front end web management, warehousing and fulfilment, last mile delivery and international freight forwarding.