Consumer Industry Perspectives: 2021 Most Read
The Most Popular Reads of 2021
Consumer Products, Retail, Fashion, and Travel
Five Retail Trends That Will Outlast the PandemicAs vaccination rates increase and most regions begin a return to normality, retailers face shifting populations, new priorities for consumers—and an uneven recovery.
Understanding the Global Price-Sensitive Consumer
For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
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The Time Is Ripe for Food Traceability
Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.
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The Pandemic Was a Game-Changer for CPG in 2020. Who Won, and What’s Next?
To sustain performance following a year of unprecedented growth, winning companies will have to adapt to new consumer trends.
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With Business Travel Up in the Air, What’s Next for Airlines?
For airlines, the whiplash could continue. It’s an almost impossible environment in which to plan. But airlines must continue to look to the future.
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Five Imperatives for the Future of FMCG
Makers of fast-moving consumer goods must take several key steps to weather the sector’s current challenges.
WATCH NOW The Creative Destruction of Fashion Marketing
Although fashion shoppers’ expectations have changed dramatically in recent years, few fashion brands have advanced their marketing capabilities accordingly.
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