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Home HRCharity The University of East London places a BinForGreenSeas

The University of East London places a BinForGreenSeas

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The bespoke plastic recycling bin from the GreenSeas Trust, the BinForGreenSeas, will be sited at a prominent university in London, the second bin of its kind to appear in the capital city.

The GreenSeas Trust is pleased to announce a BinForGreenSeas will be placed at the University of East London on the 7th December 2022, marking a clear solution-based approach to raise awareness about marine plastics. The BinForGreenSeas will promote change by highlighting prominent marine life issues on its design, and encourage students, visitors and staff of the university to recycle their plastic to reduce their impact on the river Thames.

The BinForGreenSeas was designed in 2019 by Emily Hodgkinson and George Davis, two product design students from the University of East London. Commenting on her thought-process behind the design, Emily said: “Having grown up in Sussex and spending my childhood visiting beaches all along the south coast, this particular project was personal for me from day one. I’m just thankful that being a product design student has put me in the position where I could actually make a difference.”

“As a product design student, working alongside GreenSeas Trust in the designing of a bin has broadened my outlook on the design world and how product designers shape it, positively and negatively. Taking part in the project has shown me what a huge impact plastic waste can have on the natural environment. But also, how working together, we can help stop this issue,” George added.

The installation of this bin marks the 10th of its kind since 2019, demonstrating the GreenSeas Trust’s dedication as a marine conservation charity committed to stopping plastics entering the seas. The striking colours, height, emotive tagline and shape of the BinForGreenSeas is designed to act on two levels – direct and subconscious. Practical in its objective, it also provides strong visual triggers that stimulate the electrochemical signals transmitted to the brain delivering the message; when disposing rubbish, using any bin will protect marine life. The bin will act as a stark reminder to all at the university that single-use plastic is not the answer.

“Our main focus has always been education, so what better way to implement that than at a high-level educational institution like the University of East London, and the birthplace of the design that kickstarted the BinForGreenSeas. There are over 5.25 trillion pieces of plastic in the sea and counting and we are dedicated to reducing our impact as much as possible with the help of our partnerships and volunteers,” said Fazilette Khan, Founder of the GreenSeas Trust.

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