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Home HRCommunication Anteprima SS25: Embracing Nature’s Imperfections at Milan Fashion Week

Anteprima SS25: Embracing Nature’s Imperfections at Milan Fashion Week

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By Elena Sendona on November 3, 2024

At Milan Fashion Week, Anteprima’s Spring/Summer 2025 collection, titled “Anima,” captivated audiences with its celebration of natural beauty and the elegance found in imperfections. Creative Director Izumi Ogino drew inspiration from the rustic grace of nature, presenting designs that harmoniously blend flora and fauna motifs, emphasizing the connection between humanity and the natural world.

Translucent Layers and Organic Textures

The collection featured translucent layers that artfully balanced concealment and revelation, symbolizing the delicate interplay between the seen and unseen.

Organic textures and earthy tones dominated the palette, with colors like muted greens, soft browns, and gentle blues reflecting the serenity of natural landscapes. These elements combined to create a sense of tranquility and understated elegance.

Flora and Fauna Motifs

Floral and fauna motifs were intricately woven into the designs, with patterns reminiscent of blooming flowers and flowing water. These motifs adorned dresses, blouses, and accessories, reinforcing the collection’s theme of embracing nature’s imperfections and the beauty they hold.

Innovative Craftsmanship

Anteprima showcased its commitment to innovative craftsmanship through the use of unique materials and techniques. Handcrafted details, such as delicate embroidery and intricate beadwork, added depth and texture to the garments, highlighting the brand’s dedication to quality and artistry.

A Celebration of Imperfection

“Anima” serves as a reminder that true beauty lies in embracing imperfections. By drawing inspiration from the natural world, Anteprima encourages individuals to find joy in simplicity and authenticity, promoting a fashion philosophy that values the unique and the imperfect.

Anteprima’s Spring/Summer 2025 collection offers a refreshing perspective on fashion, celebrating the harmony between humanity and nature. Through its thoughtful designs and innovative craftsmanship, the brand invites us to appreciate the beauty in the imperfect and the natural.
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