By Elena Sendona on April 25, 2026
During Milan Design Week and Fuorisalone, Luisa Beccaria opened the doors to a new dimension of her universe with Poetic Living, marking her official debut in interior design. Presented within the maison’s historic Brera headquarters, the project unfolded as an intimate and evocative experience, where guests were immersed in an atmosphere that felt both personal and transportive—an authentic reflection of the brand’s romantic and timeless identity.
Long celebrated for a refined aesthetic shaped by softness, light, and femininity, Beccaria now extends that vision beyond fashion into the spaces people inhabit. Poetic Living represents a defining moment for the house, with the formal creation of a dedicated creative department focused on interiors and the broader art of living. What once existed as an intuitive, almost private exploration of space has now become a fully articulated design language.
This evolution is deeply rooted in Beccaria’s longstanding engagement with architecture and landscape. Over the years, she has brought her sensibility to life through projects such as the revival of the Feudo del Castelluccio in Sicily, where gardens and surrounding rural houses were restored into harmonious retreats immersed in nature. Her work has also extended to villas within the Vendicari Nature Reserve, as well as the redesign of the exteriors of Villa Sola Cabiati on Lake Como, managed by Grand Hotel Tremezzo, where her aesthetic translates into a delicate balance of proportion, atmosphere, and decorative refinement.
With Poetic Living, these experiences converge into a cohesive vision. The maison’s iconic patterns and fabrics move fluidly into the realm of interiors, reimagined across sofas, cushions, throws, rugs, wallpapers, and decorative objects. Each element contributes to environments that feel immersive and intimate, where every detail is carefully considered yet effortlessly composed. The result is a series of spaces that evoke a quiet, dreamlike quality—timeless rather than nostalgic, and deeply attuned to the emotional resonance of design.
The project is unveiled in the heart of Brera, a symbolic setting that reflects the maison’s identity and its natural evolution. At the same time, in the Via Medici showroom, the house presents an installation dedicated to its renowned art of the table. Here, the mise en place becomes a visual and sensory expression of style, where delicate glassware, fine table settings, and soft hues transform everyday rituals into moments of beauty. Dining is elevated into an experience that reflects the same poetic sensibility found throughout the collection.
Across every aspect of Poetic Living, there is a sense of continuity—a seamless dialogue between fashion, interiors, and environment. The project does not simply introduce a new category for the maison; it defines an entire way of living, where elegance is expressed through atmosphere, detail, and a deep connection to nature.
