Guangzhou, 18 August 2026. The 11th edition of Auto Aftermarket Guangzhou (AAG) will open at the Poly World Trade Expo Center (PWTC) from 19 to 21 August, 2026. Since its launch in 2015, AAG has built a strong reputation, growing into one of the most influential and international automotive aftermarket trade fairs in South China. Leveraging its strategic location in the heart of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), the exhibition continues to extend its reach across Southeast Asian countries and regions, as well as markets along the Belt and Road.
This year’s exhibition expands to 85,000 sqm (6.3% increase from last edition) across seven halls, bringing together 1,818 domestic and international exhibitors (2% growth from 2025) to showcase the full spectrum of products and technologies across key product sectors, including parts and components, accessories and customising, automobile services, commercial vehicle supplies, remanufacturing, and more. Building on this, a lineup of 35 conferences and forums will provide a platform for industry exchange, business collaboration, and themed events that combine market trends with social responsibility.
Uniting leading brands from all sectors to strengthen the industry value chain
With the overall industry developing products that cater to both new energy vehicles (NEVs) and internal combustion engine vehicles (ICEs), the exhibition will bring together a lineup of cutting-edge brands that meet the evolving needs of the market. Located across Halls B1, 1, 3, 5 and 6, the Parts & Components Zone will feature renowned manufacturers including:
- GSP – durable and reliable wheel hub bearings, rubber parts, shock absorbers and steering racks.
- Luda – braking discs, drums, pads and brake shoes, with precise casting technologies and friction material formulas.
- ODM – constant velocity (CV) drive shaft assemblies, outer and fixed CV joints.
- Quanxing Machining – steering oil pumps, gear pumps, high-pressure pumps, steering gear assemblies for passenger and commercial vehicles, electric motor and electronic air pumps for NEVs.
- SDS –universal joints designed for supercars and high-performance vehicles that are compatible with carbon fibre drive shafts.
- Sling –wheel hub bearings, wheel hub bearing units, tapered roller bearings and clutches.
- Wonder Halla – starter and generator motors for passenger and commercial vehicles.
More exhibitors within the zone include ADD, Bohu Chain, CGP, CIJAN, eBay, Focus, Gold, Hetian, JING YANG XIN CAI, Kunshan Cadic, ODM, Ouweite, Perfusion, Ruiming, Santian, Winsafe, XGM, ZYNP, and more.
Elsewhere, the Accessories & Customising / Automobile Service Zone located in Halls 2 and 4 will gather leading companies with products for different types of automotive culture and modification. The selection matches the demands of the regional market and its consumers with products such as customisation, paint protection and more. This list includes:
- ALL-TOP – customising products and camping equipment for off-road vehicles, designed for personalised modifications.
- Haoshun – chemical cleaning products for automotive, household and industrial use, including cleaning, polishing, de-rusting, lubrication, and interior care products.
- SANYOU – protective films, featuring automotive paint protection (PPF) and window tinting, alongside specialised architectural, heat-insulating, safety, and security solutions.
- Yuefu – NEV care solutions and products made with non-hazardous materials.
Brands such as AIDO, Biaobang, Biaokai, CARKU, Dauch, Hongguan, Runningday Life and STOPART, among others, will also be featured.
Connecting global buyers to drive efficient business matching
This year’s AAG expects to welcome visitors from 68 countries and regions, alongside 48 dedicated buyer delegations who are looking to seek technical cooperation and buy products in bulk, ranging from chassis parts, braking systems, replacement parts, accessories and remanufactured products and more.Overseas buyer delegations represent markets from the likes of Africa, Belarus, Malaysia, Middle East, Myanmar, the Philippines, and Uzbekistan, to name a few. Notably, the show will also welcome domestic buyer groups from the GBA and the wider South China market, as well as automotive clusters such as the Beijing-Tianjin-Hebei (Jing-jin-ji) and the Yangtze River Delta. This strong participation is a testament of its’ international presence and influence in the region.
Catering to procurement needs, the show will host specialised business matching sessions, forming a platform for international trade. These targeted sessions will connect buyers from South American countries such as Argentina, Brazil, and Colombia as well as Belt-and-Road countries, with suppliers for parts and components and automotive care products.
Industry insights into industry transformation and customisation trends
During the show, 35 concurrent fringe events will include high-level conferences, technical seminars, and interactive experiences. Converging domestic and international industry pioneers, experts, brand representatives and key opinion leaders, sessions will explore key topics such as global market expansion, intelligent technologies and customisation culture. Together, these events create a platform for knowledge sharing, technical exchange, business matching and cultural experiences.
A key highlight is the South China Automotive Circulation Industry Ecosystem Development Seminar on 19 August, which will help companies gain a better understanding of how to leverage new policies for growth through seminars on trends, business operations and export strategies.
Another crucial event is the 3rd Automotive Parts Overseas Expansion Forum on 20 August. Gathering leading industry professionals, the forum will address export challenges including market tactics, evolving trade dynamics and localisation. Through real-world case studies, speakers will offer insights into navigating the geopolitical environment while exploring emerging markets across Southeast Asia. By examining local investment profiles, market size, and potential risks, the event aims to empower domestic businesses to capture global growth opportunities.
Concurrently, the 18th Guangzhou Auto Parts Technology Forum will explore the concept of a connected future through intelligent cockpits and smart connectivity technologies. It will gather representatives from OEMs, parts and components manufacturers, as well as academia and industry associations to examine a user-oriented intelligent ecosystem through cockpit connectivity, and vehicle-to-everything networks, and how these innovations are reshaping driver experiences.
Complementing these events, the UTS Customising Salon will host a range of experiences. The UTS x CMST Dream Space series in the Lotus Hall (located in Hall 2), combines product showcases and vehicle displays to create an aesthetic atmosphere; the Elite Tuning Community – Southern China session hosts discussions on the latest trends, livestream e-commerce, and new revenue models; and, the UTS Luminous Gold Overseas session series highlights opportunities in the Middle East and North Africa, as well as cross-border trade and after-sales services for overseas customers.
Special events to connect the industry and support green development
The show will also host a three-part special series, bringing supply chain themes to life through art, interactive experiences, and onsite activations for visitors.
- Renewal through the chain – zero-carbon automotive art for charity: in collaboration with a team of artists, a special art piece titled “Powering New Beginnings”, crafted primarily from recycled parts and components, represents zero-carbon development and will be donated to an industry-related institute after the show.
- Future in the chain – circular economy lab: this interactive laboratory is set to provide educational insights on recycled plastics. It will feature a hands-on session allowing visitors to convert recycled materials into custom souvenirs.
- Explore the chain – interactive check-in challenge:various check-in spots across the show floor aim to encourage visitors to explore the fair. Participants can redeem prizes at designated areas by sharing experiences on social media.
The show is organised by Messe Frankfurt (Shanghai) Co Ltd and the China National Machinery Industry International Co Ltd (Sinomachint). Please contact Messe Frankfurt (HK) Ltd on +852 2802 7728, or email auto@hongkong.messefrankfurt.com for further enquiries
