| By Elena Sendona on November 18, 2024 |
10 Corso Como, the legendary Milanese concept store, has made its Parisian debut at the prestigious Printemps Haussmann. Marking a significant milestone in its international expansion, this new shop-in-shop celebrates the brand’s Signature collection, offering Parisians a taste of its unique blend of fashion, lifestyle, and culture.
The New Home of 10 Corso Como in Paris
Located on the newly renovated ground floor of Printemps Hommes, the Parisian outpost of 10 Corso Como showcases an array of exclusive items. From ready-to-wear, shoes, and bags to travel accessories, sunglasses, and watches, each product carries the brand’s iconic circle-and-line motif. The space is thoughtfully curated to reflect the artistic ethos of 10 Corso Como, embodying the seamless fusion of style and functionality that has made the brand a global phenomenon.
A Legacy of Innovation
Founded in Milan in 1991, 10 Corso Como pioneered the concept store model, merging fashion, design, and food into a singular shopping experience. Under the leadership of Tiziana Fausti, the brand has grown into an international symbol of Italian creativity and innovation. The Paris opening is the latest step in the brand’s global development plan, following successful launches in Milan, Seoul, and additional worldwide destinations on the horizon.
A Strategic Partnership with Printemps
Collaborating with Printemps Haussmann, a leader in luxury, fashion, and beauty, positions 10 Corso Como at the heart of Parisian style. This partnership underscores the brand’s commitment to expanding its presence in the world’s fashion capitals while maintaining its distinctive identity. As CEO Gianluca Borghi expressed, the move to Paris is a “fundamental milestone” in 10 Corso Como’s growth strategy.
| A Celebration of Milanese Style in Paris The Paris store’s carefully curated selection pays homage to the Made in Italy philosophy, offering a timeless yet contemporary retail experience. Visitors can immerse themselves in the artistry and sophistication of 10 Corso Como, where every item tells a story of craftsmanship and innovation. This expansion not only strengthens 10 Corso Como’s global footprint but also solidifies its position as a leader in concept-driven retail, merging art, fashion, and lifestyle in one captivating space. |
