Automechanika Ho Chi Minh City opens tomorrow to showcase electrification’s impact on the automotive and mobility industry 

Ho Chi Minh City, 17 June 2026. Opening tomorrow, Automechanika Ho Chi Minh City 2026 highlights Vietnam’s leading role in ASEAN electrification. From 18 to 20 June, 410 exhibitors from 17 countries and regions display the latest products and solutions propelling this progress across 18,100 sqm of exhibition space in Halls A1, A2, B1, and outdoors of the Saigon Exhibition and Convention Center (SECC). The event serves as a global platform for business development, innovation exchange, knowledge sharing, and cultural engagement across the entire automotive supply chain, from OEMs and production to logistics and the aftermarket.

Ms Fiona Chiew, General Manager of Messe Frankfurt (HK) Ltd, said: “Vietnam’s automotive industry is leading the regional change in electrification, and our exhibition has evolved to match that momentum. The transformed show floor covers the entire automotive supply chain, spotlighting emerging EV business opportunities, showcasing pioneering NEV models, smart mobility systems and electrification technologies from both the OE and aftermarket sectors. Overall, an integrated programme of workshops, business, and entertainment will allow participants to explore trends and build skills across the entire value chain.”

International and local participation mirrors surging interest in Vietnamese market
Over the three-day event, 410 exhibitors from 17 countries and regions will display their latest innovations, highlighting Vietnam’s position as a prime investment destination. Leading industry players will join from China, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Lithuania, Malaysia, Qatar, Spain, Taiwan, Thailand, Türkiye, and Vietnam.

Building on this momentum, visitor pre-registration spans the entirety of Vietnam, alongside  attendees from at least 48 countries and regions, with participants set to arrive from Australia, Brazil, Cambodia, China, Germany, India, Indonesia, Italy, Japan, Korea, Malaysia, Mexico, the Netherlands, the Philippines, Saudi Arabia, Singapore, South Africa, Spain, Thailand, Türkiye, the UK, the US, and beyond.

Driving the future with solutions for passenger, commercial vehicles and motorcycles
Industry leading brands from across the value chain are converging to tap into Vietnam’s high-potential market. Key exhibitors and their showcases include:

Carmakers offering outdoor test drives

• BYD Oway (China) – World leading EV brand will present its latest models tailored specifically for the Vietnamese market
• GAC (China) – Chinese automotive giant will showcase its expansion in Vietnam featuring its dedicated EV models
• VinFast (Vietnam)– Vietnam’s leading manufacturer will spotlight the country’s EV strengths  

Parts & Components / Electrics & Electronics

• Camel Group (China) – advanced batteries and AGM technology
• Exedy (Japan) – E³-Drive Technology, transport robots, and driving systems for BEVs
• Sumitomo Bakelite (Japan) – IC encapsulating material, phenolic and other thermoplastic moulding compounds
• Chilwee (China) – lead-acid, lead-carbon, and lithium-ion batteries
• Brembo (Italy) – the Prime Line with different discs and pads for braking system and aftermarket products

Wheels Management & Tyre Service

• Hankook – (Korea) tyres for EVs and SUVs with sound absorber technology

Oils, Lubricants & Fuels

• Yokohama Oils & Fats (Japan) – engine oils for passenger cars and commercial vehicles

Diagnostics & Repair / Body & Paint 

• Launch (China) – portable 3D wheel aligner and diagnostic solutions
• Topdon (Spain) – diagnostics tools, battery services, thermal imagers, and EV chargers

Car Wash, Care & Detailing

• Fra-Ber (Italy) – cleaners, protective products and sanitisers for professional cleaning
• Aquarama (Italy) – high pressure washing systems

Fringe events and activities to explore key trends throughout ASEAN
The Automotive Mobility Solutions Conference will offer insights into future of the ASEAN market. Across the first two days, over 15 thought leaders and decision makers from Indonesia, Japan, Singapore, and Vietnam will discuss market challenges and resilient supply chains. Leading corporations like Deloitte, Ernst & Young, Kuka Robotics, TotalEnergies, Vietnam Post Logistics, VinFast, and more will discuss topics including:

• Beyond Borders: Building a Green Mobility Network in Asia – Investment Opportunities Ahead
• Driving Innovation: Advanced Manufacturing Technologies Transforming Asia and Vietnam’s Automotive Industry
• Energising Asia’s New Energy Vehicle Future: From Renewable Chargers to Carbon Tracking
• Optimising Asia’s Automotive Supply Chains, Logistics, and Warehousing: Sustainability and Digital Resilience

The Collision Repair Training Workshop also returns to present advanced ICE and NEV repair. Focused on two main themes, Future-ready EV Repair and Advancing Collision Repair, the event features live demonstrations to foster industry talent. This year’s sessions will be led by ATOM, Launch, LIQUIMOLY, OBD Vietnam, OTO-HUI, QT Group, Tan Phat Etek, VAST Service, VATC, and VC Prosperous.

The show will also debut the Automotive Service Marketplace within its fringe programme, providing an interactive arena to explore, demonstrate, and test the latest auto detailing products and car care services first-hand.

autoFEST@HCMC to engage stakeholders at every level
Bringing together OEMs, aftermarket players, and car enthusiasts, this series of interactive activities brings the industry to life. For instance, the Green Studio is a brand-new immersive highlight for this year, alongside the return of thrilling Drift & Stunt Shows on Day 1 and 2. Attendees can also network and unwind at the autoFEST@HCMC Music Party to wrap up Day 2, or explore the EMMA Vietnam – Audio Customisation showcase, which features over 30 custom vehicles and a unique display of 20 stylised VinFast VF3 models.

This event series features a nostalgic “Back to School” theme, offering an engaging experience for professionals across each industry segment. Attendees can also look forward to daily lucky draws and interactive challenges containing prize giveaways including EV bikes and premium Apple electronics.

For more information, please visit www.automechanika-hcmc.com, or email the organisers at autoasia@hongkong.messefrankfurt.com. 

Other Automechanika events organised by Messe Frankfurt’s Greater China offices include:

• Automechanika Jakarta: 24 to 27 September 2026
  www.automechanika-jakarta.com
• Automechanika Shanghai: 2 to 5 December 2026
  www.automechanika-shanghai.com
• Automechanika Kuala Lumpur: 8 to 10 April 2027
  www.automechanika-kl.com

– End –

Press information and photographic material
www.automechanika-hcmc.com/press

Follow Automechanika Ho Chi Minh City on social media:
www.facebook.com/AMHCMC
www.linkedin.com/in/automechanika-ho-chi-minh-city-16975a184
www.instagram.com/amhcmc_automechanika
www.youtube.com/@PlayItChannelVN
tiktok.com/@automechanika_my_vn

Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With a workforce of some 2,700* people at its headquarters in Frankfurt am Main and in 29 subsidiaries, it organises events around the world. Group sales in financial year 2025 were around € 766* million. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

For more information, please visit our website at: www.messefrankfurt.com/sustainability

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at: www.messefrankfurt.com

*Preliminary figures 2025

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