UK-based Martek Marine, one of the world leaders in the supply of safety and environmental monitoring systems for the shipping industry, is strengthening its presence within the all-important Asia Pacific market by opening a regional hub office in Singapore.
Martek Marine (Asia Pacific) Pte. Ltd, which was incorporated in August this year, will be headed by Simon Whitaker, regional director, who has many years of experience delivering business growth in Asia Pacific. He will be supported by regional sales managers, Soon Young Tan, who will focus on South East Asia, Australia and New Zealand, and Clayton Thomas, who will be responsible for markets in North Asia.
Martek is recruiting additional members of the sales team who will be in position by the end of December, as well as a technical engineering resource to augment its technical support resources in the UK. This will provide the platform for the company to offer repair and calibration services for gas detection and other devices in Singapore.
Mr Whitaker says: “We have decided to set up a regional presence based in Singapore in order to get closer to our many customers in this part of the world. Asia is a market rich in potential and this direct presence will help Martek further increase its share in this region.”
Currently around 65% of Martek’s business is generated by customers based in Asia Pacific, with a growth rate faster than in Europe and the Americas. Mr Whitaker adds: “The shift in business that Martek has seen in the past 18 months or so has made it vital to have a direct presence in the region. By being in the same time zone, and having sales staff who speak the same language, we will have better connectivity with our customers.”
Martek Marine (Asia Pacific), based in western Singapore close to the Jurong port and industrial zone, will be the initial point of contact for customers across a wide geographic region, stretching from the Indian Sub Continent to South East Asia and onto Australia and New Zealand, as well as the key North Asia markets of China, South Korea and Japan.
While the new company will offer the complete range of Martek products and services, for both newbuilding and retrofit projects, initially it will focus on two areas of business: the Navgard BNWAS system and the new Fastcalgas calibration gas supply service.
Mr Whitaker says: “With impending regulatory changes we are seeing a major upturn in interest from Asian shipowners and operators in our BNWAS technology, which we will
be able to respond to much quicker from Singapore. Furthermore, we see great potential for the Fastcalgas service introduced earlier this year, for which speed of response is of the essence. “
The new Martek Marine Asia Pacific team has already achieved notable success. Recently the company secured two important orders from a leading Singapore-based shipmanager. As a result Martek Marine will equip 60 vessels with the Navgard BNWAS system and will also supply up to 500 bottles of calibration gas for use across the company’s fleet.
“These business wins are just a sign of things to come, ” suggests Mr Whitaker. “By having a presence on the ground in Asia Pacific we will be much better placed to capitalise on emerging opportunities and support our clients in the area.”