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Russia in with a Sporting Chance

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The hosting of major sporting events will lead to an inbound tourism boom Russia is set tosee a 20% increase in visitor arrivals over the next four years fuelled by the hosting of major sporting events, reveals research unveiled today at WTM Vision Conference – Moscow.

Russia is hosting an array of sporting events over the next six years climaxing with the FIFA World Cup in 2018. The sporting schedule starts next year with Moscow’shosting of the World Athletic Championships and the Rugby Sevens World Cup.Also in 2013 is the Universiade (University games) in Kazan, while 2014 sees Sochi have the Winter Olympics.

These events will bring an increased focus to the Russian inbound tourism industry which will help visitors peak at more than 28.3 million – up 20% on 2012’s inbound tourists figure of 23.7 million, delegates at WTM Vision Conference– Moscow at the Moscow Marriot Grand will hear this morning. The Euromonitor International report reveals this increase will be mainly fuelled by European destinations with Finish visitors increasing by 16% to nearly 1.3 million visitors in 2016. Polish visitors will increase by 25% to 857, 000 in 2016, visitors from the UK will increase by 17% to 250, 000, with Turkish visitors rising by 19% to 243, 000.

Visitors from the USwill also increase by 15% to 301, 000 in 2016.

Currently, Russia’s largest inbound markets are the former Soviet republics of Ukraine, Kazakhstan and Uzbekistan mainly due to the close connections and similar linguistic and historical links, enabling tourists to meet easily with friends and family.

Inbound visitors are also expected to increase from Chinadue to the simplification in visa regulations between Russia and China.

However, the report – The Travel Industry Global Overview – states that visa barriers are currently a major restriction for inbound tourism to Russia. Visitors from most countries require a visa to enter which must be obtained in advance. There are on-going talks with the EU regarding changes to the visa process.

Another restriction highlighted are hotel prices in the main tourist destinations; these are extremely expensive and should be reduced in order to attract more tourists.

Furthermore, Russia outbound tourism spend is expected to rise an average 8% a year until 2016. Russian outbound distribution is swiftly shifting online with a 50% increase in on linespend predicted over the next four years. Growing internet penetration, combined with the recession has encouraged online searches as travellers seek bargains, mainly seen within transportation.

Reed Travel Exhibitions Director World Travel Market Simon Press said: “The findings are very positive for the Russian market. As long as the visa restrictions are minimized, Russia will see its tourism industry grow substantially over the next fewyears.”

“Russia will be showcased to the world with thehosting of all the major sporting events taking place, this being the perfect opportunity to highlight Russiaas a tourism destination”. The Euromonitor International report – The TravelIndustry Global Overview – worth 46, 971.35 Rubles (£1000), is given to all attendees of the WTM Vision Conference – Moscow. WTM VisionConference – Moscow, organised in association with Tour Business is the first WTM Vision Conference in Moscow, following successful events in London, Dubai and Milan last year. This year WTM Vision Conference will also take place in London and Shanghai with the conference in Italy moving to Florence. The full programmeof WTM Vision conferences is; April 19: London May 1: Dubai May 10: Shanghai May 18: Florence

TheWTM Vision Conference series is aimed at the industry senior leaders, giving them the latest research, analysis, comment and opinion to help them shape and run their businesses.

About World Travel Market

World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry. Almost 48, 000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.

WTM, now in its 33rd year, is the event where the travel industry conducts and concludes its deals. WTM 2011 will generate £1, 653 million of travel industry contracts, revealed independent research by Fusion Communications.

WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industr yevents including Arabian Travel Market and International Luxury Travel Market. In 2010, RE held more than 460 events in 36 countriesbringing together more than seven million people from around the world generating billions of dollars in business.

Reed Travel Exhibitions Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry. The 13 events are; World Travel Market (WTM), Arabian TravelMarket (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + VisitorsBureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market. April 2013 will see RTE launch World Travel Market Latin America in São Paulo. RTE is a business unit of Reed Exhibitions. In 2011, six million participants attended RE’s 500 events in 39 countries covering 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation. Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online work flow solutions

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