CANAL – a new limited edition fragrance specially blended for the Panama Canal centenary, By Maria Dixon
With the slogan “100 years of history in a fragrance” and to commemorate the centenary of this engineering wonder of the 20th century, once more the Panama Canal has made the headlines.
A new fragrance has been launched under the name Canal, described as a fragrance unique of its kind, and in a limited edition. It is inspired by the abiding character of the so-called eighth wonder of the world.
A sample of the perfume is already making its way to London, thanks to WISTA-UK, part of the Women’s International Shipping & Trading Association.
Although manufactured in France, Canal is said to be the first Panamanian brand of perfume. The first step was to brief the perfumery in Paris on the characteristics of the fragrances to be desired. This important challenge was given to Arte Nova, a French company with a long family tradition.
There were a select number of proposed fragrances, and three were pre-selected, from which one was chosen for ladies and one for men.
The chosen fragrances were the ones that best represented classic character and sophistication yet would remain current with the passing of the decades.
Canal has on the bottle and packaging the Trident of Poseidon which symbolises strength and longevity.
The bottle’s design was inspired by the architectural elements of the inter-oceanic waterway; especially the arches of the control station building at the Miraflores locks. The bottle as a whole evokes sophistication, luxury and history.
The masculine fragrance created with a blend of tropical essences as its main ingredients using the traditional methods of the finest perfume houses.
The resulting aroma is creative and innovative, in the parfumiers’ aim to perpetuate the entrepreneurial spirit of the magnificent masterpiece of engineering. The fragrance has top notes of lemon and melon, middle notes of sage and pepper and base notes of musk and leather, “for the elegant gentleman.”
For the ladies, the fragrance has top notes of pineapple and raspberry, middle notes of jasmine and brown sugar and base notes of vanilla and cedar, “an ideal combination for a distinguished and delicate lady.”
According to the Panama local press, the administrator of the Panama Canal, Jorge Quijano, in his speech as guest of honour at the official launch of this perfume said:”For men it is a very masculine fragrance, with a strong marine scent that makes one feel almost like a Panama Canal pilot”
The limited edition fragrance has been specially created by the Wisa Group in Panama to commemorate the Canal centennial. Mr Quijano thanked Abdul Waked, the president and owner of the Wisa Group, for developing the idea of a scent in honour of the anniversary.Mr Waked paid the ACP for the right touse the Canal name “and this has helped as a contribution for the centenary celebrations.”
The anniversary will be celebrated on August 15 in Panama, when there will be special guests invited to mark this major date in the shipping calendar not only in Panama but worldwide.
“It is a magnificent product, a marine fragrance for men and a fruity fragrance for women, ” said Mr Waked.
One bottle will be in London at the WISTA-UK 40th anniversary gala dinner.
The first bottle is reaching London soon, thanks to La Riviera which has donated it to WISTA-UK. The perfume will be entered in the raffle at the WISTA-UK 40th anniversary gala dinner on Wednesday July 30 in aid of raising funds for charitable work.
The perfume is available for purchase at La Riviera shops in Panama and and its airport duty free outlets in Panama, Mexico, Bogota, Nicaragua, El Salvador and Guatemala.
The WISA Group has been for over 20 years dedicated to wholesale and travel retail distribution of luxury goods, such as fragrances, cosmetics, watches, sunglasses, luggage, liquor, tobacco and confectionery. The business expanded to several duty free stores in Central America, Colombia and Ecuador, as well as cruise ship terminal stores and ship handling in Belize, Cartagena, Panama, and Ecuador. The organisation has established subsidiaries to serve Central and South American local markets.