The marketing and media communications consultancy specialising in the maritime, freight transport and logistics sectors has rebranded as Portcare International. The change is being made to focus attention on the company’s service offerings and to avoid unintentionally extending visibility of a terrorist organisation.
1st March 2016
As of today Portcare International will serve as both the trading name, or brand, and the official registered company name of the marketing and media communications consultancy that has been serving the global maritime and freight transport industry for nearly twenty years.
Over this time the company has built a strong reputation for providing relevant and well-crafted communication services to a range of clients that include blue-chip organisations in container shipping, maritime insurance, port and terminal operations, logistics, freight transport and supply chain management.
It is unfortunate that in recent years the Isis brand has been increasingly used to describe a particularly destructive terrorist group, deflecting attention from the company’s professional abilities and tainting its image. However, Portcare is now confident that the consistency of its service levels and strong relationships with both media and clients will maintain its reputation in the industry.
Managing Director Peter Owen commented, “Over the past months we have resisted changing our name, feeling that we would be giving in to forces seeking to destabilise our society. However, more recently we have felt an increasing moral obligation to cease being an unwitting promulgator of a ‘brand’ with such evil connotations. We thank our clients for their support and sympathy in taking this necessary step and reassure our friends in the media that we strongly maintain a ‘business as usual’ attitude”.
Portcare International has been the official limited company designation since the organisation was established in 1997. It now becomes a brand representing honest and effective communication, intimate understanding of the industries served and of values that hold personal relationships with both clients and the media in the highest esteem.
About Portcare International:
Portcare International is a leading media and marketing communications specialist in the maritime, international freight transport and logistics sectors. Formed by transport people for transport people, we can truly claim to understand our clients’ needs and ‘talk the same language’. We provide effective, value for money consultancy in reputation management and brand promotion through communication with all stake-holders; investors, employees, customers and community partners. Formed in 1997, Portcare is an enthusiastic and expanding enterprise, which capitalises on the extensive media knowledge and first-hand industry experience of its management team. We deliver tailored communication programmes to a broad range of clients across the freight transport spectrum and have long standing relationships with many blue-chip clients, who appreciate a high quality, personal service.