Close Brothers Asset Finance today announced that it is now selling its direct assets – which include ex-lease vehicles, trucks, vans, cars, construction equipment and machinery – via a tailored LinkedIn page aimed at SMEs and other prospective buyers.
In response to an increased demand for second hand assets due to the cost pressures facing SMEs, this is believed to be the first time a provider has promoted these assets via social media.
The innovative concept will see a different item – all of which are advertised on the Close Brothers Asset Finance website’s ‘assets for sale’ page – posted every weekday, with full specification details.
Every time a vehicle or piece of equipment is posted for sale, followers will receive an alert. In addition, if individuals are looking for something specific, Close Brothers will use its national network of contacts to help identify a suitable asset.
Mike Randall, CEO, Close Brothers Asset Finance, commented: “Close Brothers is well-known for being a leading SME lender, and this initiative takes things one step further by breaking new ground in the industry. LinkedIn is a popular communications tool for the majority of businesses, so it seemed only natural to use it to widen our communication about the wide-range of assets we have available for sale at the end of their leases. A lot of small businesses and individuals are looking for quality, used equipment for their businesses and this is the ideal place to start. And to help further, we offer flexible financing packages to fund all of our assets for sale.”
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About Close Brothers Asset Finance
Close Brothers Asset Finance offers a range of flexible of funding options including hire purchase, leasing and refinancing.
Close Brothers Asset Finance is a member of the Close Brothers Group.
Close Brothers is a leading UK merchant banking group providing lending, deposit taking, wealth management services, and securities trading. We employ 2, 900 people, principally in the UK. Close Brothers Group plc is listed on the London Stock Exchange and is a member of the FTSE 250.