Introducing El Dorado: A TPM20 Tech Experience
Introducing El Dorado
The mythical city of El Dorado has come to represent a place that promises untold fortunes to those who find it. But that’s the challenge – it’s not easy to determine where El Dorado is or exactly what it represents. Technology buyers in the logistics space face a similarly quixotic quest, with people searching for more answers than there are solutions even if they know they need to set out on such a quest.
El Dorado will be the place, both physically and metaphorically, where the JOC editorial team and expert speakers help BCOs, 3PLs, container lines, and ports understand that quest more clearly, even if the ultimate destination is not yet so clearly defined.
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