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Achieving Greatness is a Choice

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Carleen-Lyden-Walker

Achieving Greatness is a Choice

We are all in this industry because we love it!  Being engaged in an industry that is truly the engine of global trade is exciting!  Recognizing that our role is essential: delivering goods, food, medical supplies and energy is exciting!  Being part of the oldest global industry is exciting!

Unfortunately, our role is nearly invisible, and oftentimes our “self-talk” is negative.  We wallow in the “shipping is slow to change” trough, and “shipping can never achieve that _______________”.

This week’s news points us otherwise, however!  With the addition of Danaos this week to the growing list of shipowners that are exceeding IMO’s quest for a 40% emission reduction by 2030 over 2008 levels, there are multiple companies who are ahead of the goal set for our industry.  As our industry examines technologies, fuel additives, digital tools to create efficiencies to their fleet management, new fuel sources, and design changes, we are moving inexorably towards meeting our obligations to our primary customer—society.

The shipping industry successfully complied to IMO 2020.  Let’s now turn our attention to achieving 2020 reduction goal!  Let’s choose greatness!!

Keep optimizing,

Carleen

Carleen Lyden Walker
Chief Evolution Officer
SHIPPINGInsight
IMO Maritime Ambassador

 

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