Home HRCommunication The pandemic lockdown waves across Europe are crippling through fevered national states, the microscope focuses on France.

The pandemic lockdown waves across Europe are crippling through fevered national states, the microscope focuses on France.

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(picture source: Paris Match)

The pandemic lockdown waves across Europe are crippling through fevered national states, the microscope focuses on France.

by Ines Selma Kirane, Finance major senior student at Hult International Business School , Researcher and writer at Sophia147+ London UK

Since Friday 30.10.20 12am Paris time, France plunged for the second time in the glacial waters of the lockdown. Criticism spurred from all parties as the President, Emmanuel Macron, explained the main points of the “war times” measures, with the leitmotiv: collective efforts. These efforts were required from the population at first, allowing the 1h outdoor leisure time, putting invisible handcuffs on the necessarily imprisoned population: locked at home. The main difference, the economy: SMEs of non-essential goods were forced to shut down, whipped by new amendments of the law in this prorogation of State Emergency. Meanwhile, MNCs and consumer discretionary groups such as Fnac or Cultura were still able to welcome customers, who nonchalantly used their endless shopping time as an excuse to bypass the measures. Touching books, kids clothes, home decorations, … and leaving traces of the virus with each finger print, exponentially incubating this invisible enemy in discrete, yet common places. MPs fustigated this measure which was rapidly corrected by the Burno Le Maire, minister of the Economy. The headache will start now for commercials & product managers who will have to determine which products are necessities and which are luxuries, with expected waves of anger and indignation from the consumer marketspace. Let’s clarify this point: books are an essential in these times of pandemic, they are the vector of republican values, diversity and inclusivity of all schools of thoughts, and undeniably the essential for mental, social and spiritual emancipation of our youth.

The lockdown tsunami will ravage European Nations, stirring up the socio-economic sediments of the depths, capsizing major corporate ships, and eroding our institutional coasts. The winter 2020 seismic epicenter started in France, UK followed, Belgium, Austria, Germany are in process… and Italy ! Ciao Bella ! Italy wins at the pageant of institutional discord and poor crisis population management: a region based lockdown has been installed, as if the virus could respect borders. Definitely, state decisions are overestimating the breadth and real returns of their administrative decisions facing natural disasters. We are so small facing our own species vulnerabilities. Only one way out of the tunnel: global collaboration. Only impartial and ethical global alliances with unlimited and altruistic knowledge sharing will allow us to come out more humane and cohesive from such unpredictable hazards. Yet this is utopic, in a context where humans are bio-bullets, who can silently and progressively decimate populations, correcting demographic curves to serve prospective political economies.

 

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