We are excited to share with all of you all over Planet Ocean, that during the 7th Delphi Economic Forum, on the panel for the Tourism of Tomorrow, Matt Brittin, President of EMEA Business & Operations for Google in a discussion with Vasilis Kikilias, Minister of Tourism, Hellenic Republic mentioned Kallichoron Art Boutique Hotel* as a prime hotel example for sustainable practices in Greece that leads by example.
Below you can find the relevant YouTube video from the event:
“Sustainable tourism is a great opportunity for Greece and that it is necessary to build a movement, an ecosystem for the training of tourism professionals. Greece 2.0 provides these tools”, Matt Brttin said.
Alongside, the Minister of Tourism Vassilis Kikilias, announced the cooperation of the Ministry with Google for the development of sustainable tourism in Greece through financial and educational programs, with the aim of extending the tourist season and attracting quality tourism.
It is worth mentioning that Google recently included Kallichoron in their Success Stories of Grow-with-Google, an initiative of case studies from small businesses that have used Google’s tools and training to improve their operations and marketing on a global level.
See link here: https://grow.google/intl/europe/story/kallichoron-art-boutique-hotel
Also, Google and Kallichoron Hotel have agreed to cooperate closely aiming to encourage more SMEs to embrace more sustainable tourism in Greece through the use of digital marketing tools.
“We are delighted that Kallichoron Art Boutique Hotel was referred to at the 7th Delphi Economic Forum as a prime example of a hotel that embraces sustainable practices. We are even happier to partner with Google to promote sustainable tourism, support local community and welfare.
At Kallichoron, and as we grow as a hotel business, what drives everything we do is our collective and individual commitment to operate in a responsible manner and in line with our values. The trust of our guests, community and our people place at Kallichoron, alongside our high standards of ethical behavior, is fundamental to our actions. We are committed to continue offering great, innovative services to our guests, in a sustainable manner and with responsibility. And it is the right thing to do for our planet and future generations.”, said Carolina Alkalai, co-founder and Sustainability Officer of Kallichoron Art Boutique Hotel.
According to data by Greece’s Institute for Tourism Research and Forecasts (ITEP), four out of three hotel owners consider sustainable practices key for the future of their enterprise.
79% have expressed interest in obtaining a sustainability certification, while only 41% are satisfied with the level of their sustainability knowhow.
Meanwhile, a Euromonitor survey found that in 2021, over 70% of international travelers expressed interest in finding sustainable travel options.
During the Delphi Forum, Google also announced that it will provide funding of 1 million dollars from Google.org through the European Social Innovation Fund to support organizations that help social enterprises focusing on sustainability and ecotourism.
*We at allaboutshipping.co.uk we are more than pleased as we follow Kallichoron Art Boutique Hotel for many years and here is a unique live example: https://allaboutshipping.co.uk/2016/06/12/astypalea-unveils-its-holiday-excellence-kallichoron-art-boutique-hotel/