| By Elena Sendona on April 12, 2025 |
As Milan once again takes center stage for Salone del Mobile 2025, Philipp Plein seizes the moment to blend the worlds of fashion, design, and watchmaking in signature style. Hot off the heels of a successful debut at Watches and Wonders Geneva, the bold designer hosted an exclusive presentation at the Philipp Plein Milano showroom.
MILAN, ITALY – APRIL 11: A general view during the launch of the Philipp Plein FW2025 Watches and Jewels collection during Salone del Mobile on April 11, 2025 in Milan, Italy. (Photo by Pietro S. D’Aprano/Getty Images for Philipp Plein)
Against the backdrop of the city’s buzzing design energy, the spotlight shone on three new disruptive Swiss-made watch lines—King Phantom, Crypto King, and Diamond Queen—proving once more that Plein timepieces are as fearless and extravagant as the brand itself.
A New Era of Timepieces
Philipp Plein’s passion for watches is no secret, and his latest collection reaffirms his commitment to crafting bold, luxurious timepieces. This season’s lineup features three distinct series: King Phantom, Crypto King, and Diamond Queen. Each line carries the brand’s signature daring aesthetic while showcasing the highest standards of Swiss craftsmanship.
King Phantom: Bold and Transparent
The King Phantom collection takes luxury to new heights with its high-tech, ultra-resistant crystal construction. Featuring a striking 46 mm geometric case secured with eight hexagonal screws, the design exudes power and prestige.
The open-work dial with the iconic PP Hexagon logo and the SuperLuminova-treated hands add a bold statement, while the skeletonized automatic movement and transparent caseback reveal the intricate mechanics inside. Available in colors like orange, transparent, green, and fumé, this collection epitomizes Philipp Plein’s fearless identity.
Crypto King: Futuristic Innovation
A staple in the Philipp Plein lineup, the Crypto King collection returns with eye-catching updates for 2025. Available in vibrant shades of orange, emerald green, and deep blue, the 55 x 45 mm tonneau case and the iconic 3D $kull on the double-layer dial make an unforgettable impact.
The sophisticated Swiss Made automatic movement, revealed through a double-dome sapphire crystal, exemplifies cutting-edge horology, while the transparent hexagonal cage on the case side adds a futuristic twist.
Diamond Queen: Radiant Luxury
For those who seek refined elegance, the Diamond Queen collection is a masterpiece of precision and brilliance. Encased in a sculpted tonneau design, it dazzles with 42 diamonds totaling 6.80 carats, complemented by a geometric patterned dial and bold Roman numerals.
The hexagonal second hand and signature PP logo add a harmonious touch, symbolizing the brand’s dedication to exclusivity and craftsmanship.
A Vision of Luxury
Philipp Plein’s unwavering pursuit of luxury goes beyond fashion, embracing the world of timepieces with the same passion and creativity. The new Swiss Made watches are not just accessories but statements of individuality and prestige. The collection will be available globally, offering a new dimension of opulence for connoisseurs of fine watchmaking.
