Plenty of reasons to be cheerful — this year’s ABTA Travel Convention theme perfectly captured the energy and optimism that defines the tourism industry. My reason to be cheerful is simple: to celebrate and cherish the amazing travel community we are all part of.
Building on the success of ABTA’s Travel convention 2024 in Costa Navarino, this year’s event once again brought together leaders and professionals from across the British market to exchange ideas, explore emerging trends, and discuss the opportunities and challenges shaping the future of travel.
The conference agenda covered a broad range of topics, from the evolving economic landscape and consumer behaviour to sustainability, digital innovation, and the role of creativity and collaboration in driving progress. Engaging panel discussions and inspiring keynote sessions provided valuable insights into how the industry can continue to adapt and thrive in a rapidly changing world.
Events like ABTA’s Travel Convention are essential to the travel industry’s evolution; they keep us inspired, informed, and connected, united in our mission to shape the future of travel together.
*Eleni Skarveli, Director GNTO UK & Ireland.
