Anchoring in new waters; growing the marine chemicals market
By Emily Dove, Regional Sales Manager at TECO Chemicals
Stepping into a new market is never just a career move; it is a test of adaptability, resilience and ambition. In shipping, where global networks and cultural nuances define success, relocating abroad magnifies both the challenges and the rewards. Moving to Singapore to take on a commercial role in the marine chemical solutions industry has been a reminder that growth comes from enhancing one’s visibility, building trust and positioning oneself as a credible partner in a sector where reputation is everything.
The marine chemicals transition
The move from communications into a commercial role has shown how transferable skills can be reimagined in a more technical, operationally-demanding industry. Relationship building, strategic thinking and storytelling are not abstract qualities; they have proven to be a foundation for commercial account management. At TECO Chemicals, these skills translate into listening to ship owners, managers and operators in understanding the operational realities of their vessels, identifying and delivering solutions that enhance operational and cost efficiency, while ensuring quality and compliance. Anticipating the shifts that will shape demand and aligning solutions with the industry’s trajectory is a key strength.
This is particularly true as the industry navigates through the energy transition with impending environmental regulatory changes. The growing adoption of dual-fuel ammonia engines will inevitably drive uptake of marine urea required to run SCR systems. As a first mover in delivering emission-control chemicals for the IMO 2020 Sulphur Cap with caustic soda and marine urea for exhaust gas treatment systems and SCR systems, this reflects the agility required in today’s market to deliver practical and reliable solutions ahead of time. As part of our decarbonisation strategy, we continue to innovate and introduce more sustainable solutions, including magnesium hydroxide and soda ash, into our portfolio to support shipping companies in achieving net-zero targets. As innovators and advisors, we interpret the regulatory landscape, assess its impact on the maritime sector, and translate it into practical, compliant solutions for clients through infrastructure and service development.
Crossing countries for growth
Relocating abroad has also underscored the importance of presence. Shipping remains a people-driven business, and credibility is built through face-to-face engagement whether at events, meetings or industry gatherings. Moving to a new city can mean rebuilding networks but it also accelerates growth. Immersion in a hub such as Singapore provides daily exposure to the pulse of maritime trade, where conversations can quickly turn into opportunities. The lesson is clear: visibility matters. By being active, listening carefully and engaging with the community, commercial professionals can accelerate credibility.
Covering ASEAN and the Middle East offers a front-row seat to two of the most dynamic regions in global shipping. Singapore remains the beating heart of maritime in Asia and arguably worldwide, with record vessel arrivals, strong bunker sales and growing activity in alternative fuels. While the tanker market here is facing a more cautious outlook, with fleet growth expected to outpace demand in 2025, Singapore’s role as the world’s largest bunkering hub ensures it remains indispensable to global energy flows. In the Middle East, dry bulk activity is being shaped by geopolitical uncertainty in the Red Sea and Gulf of Aden, yet forecasts suggest charter rates could strengthen as tonne-mile demand outpaces fleet growth. For tankers, the region remains a critical artery for global oil trade, and events such as Bahri Week in Dubai this November will be an important opportunity to connect with stakeholders, deepen relationships and build presence in the UAE.
The reality of working across these regions is that commercial success will depend on consistency. Every shipment of marine chemicals must be seamless, responsive, compliant and tailored to the operational constraints of that particular vessel and port. By combining technical knowledge, high performance, operational reliability and strong communications and engagement, we aim to be a long-term partner.
The maritime industry is in a period of transition, shaped by decarbonisation, digitalisation and shifting trade flows. For those willing to take the leap into new markets and relocate, the opportunities are immense. Having an international team can sharpen adaptability and accelerate business growth as it offers diverse perspectives and thinking. In the marine chemical solutions segment, where technical expertise must be matched with commercial agility, these qualities are invaluable. Shipping rewards those who are visible, engaged and forward looking. By building networks across ASEAN and the Middle East, staying close to clients’ realities and anticipating the shifts that will define the next decade, commercial professionals can not only grow their careers but also contribute meaningfully to the industry’s future.
