
- Hargreaves Lansdown received a record 17 awards, including a Highly Commended for The Paul Bradshaw Innovation Award for pioneering Long-Term Asset Funds in a SIPP.
- Best for Customer Service and Best Customer Service – 2 Years Running
- Best for Investment Research and Best Investment Research – 2 Years Running
- Best Buy Pension and Best Buy Pension – 6 years Running
- Best Buy ISA and Best Buy ISA – 2 Years Running
- Best Buy LISA and Best Buy LISA – 6 Years Running
- Best Buy JISA and Best Buy JISA – 2 years Running
- Best App and Best App – 4 Years Running
- Best for Investment Trusts and Best for Investment Trusts – 2 Years Running
With over 27,000 reviewers, Boring Money represents one of the largest collections of investment-specific customer reviews in the UK.
The methodology includes looking at customer feedback on value, service, and digital experience; timed calls scored for responsiveness and operational hours; breadth of investment options is reviewed, covering funds, shares, ETFs, investment trusts, and ready-made solutions, and a score for each provider based on the size and longevity of the provider in the market.
The Innovation Award is assessed by Boring Money analysts rather than consumer votes. It recognises leading innovation across the wealth, investment, and pensions sector over the last 12 months.
Simon Belsham, Chief Client Officer, Hargreaves Lansdown:
“Being recognised with a record 17 Boring Money Best Buy awards is a powerful endorsement of the value we deliver to clients every day. Because these awards are informed by the experiences of clients choosing where to put their hard-earned money, they reflect not only the breadth and quality of our products and services, but the trust we’ve built with our clients over more than 40 years.
From customer service and investment research to our app and our pension offering, this recognition also highlights the continued investment we’re making in our technology, our people and our propositions. Our market-beating scale and expertise allow us to keep raising standards across the platform and wider industry, ensuring we can support clients at every stage of their financial journey and help them achieve their long-term, lifetime goals.”
With more than two million clients now choosing Hargreaves Lansdown as the home of their investments and savings, the business remains committed to strengthening its value proposition and supporting client needs.
Earlier this week, Hargreaves Lansdown announced a new pricing structure, which will see 8 in 10 clients paying either the same or less. There are three core changes:
- A reduction in platform fee (0.45% to 0.35%)
- Share trading fee falls from £11.95 to £6.95 per trade (or free on regular saving)
- Introduction of a small fund dealing fee of £1.95 per trade (or free if on regular saving)
Full details can be found here.




