Elena Sendona April 17
In accordance with sustainability and springtime aesthetics, the revered Italian fashion house Malo Cashmere presents a line of organic cotton garments as part of its Spring/Summer 2024 collection, aptly named “Le Club Malo.” This initiative aligns with the global observance of World Earth Day on April 22, 2024, emphasizing Malo’s deep commitment to environmental and ethical practices.
Malo, a brand synonymous with luxury and precision for over 50 years, is renowned for its high-end cashmere and natural fiber offerings. The latest organic cotton lineup includes an array of elegant pieces from pullovers and dresses to polo shirts and hooded micro-bombers, each certified by the Global Organic Textile Standard (GOTS). This certification ensures that every fiber is sourced from organic farming and that the entire production process adheres to stringent environmental and social standards.
Notably, the cotton used in these garments is also certified by ICEA (Institute for Ethical and Environmental Certification), a leading authority in Europe that guarantees the ethical treatment of workers and rigorous environmental conservation practices in manufacturing.
Malo’s attention to detail extends beyond the materials to the very essence of color. The dyes used are GOTS certified, utilizing low-impact substances that are less harmful to the environment and human health. These include natural plant extracts that offer a rich palette of colors like blue, grey-purple, pink beige, turmeric yellow, and pink.
Malo’s Pioneering Efforts in Sustainability
Malo’s green initiatives don’t stop at organic materials. The brand has actively collaborated with Treedom, the first platform that allows individuals and companies to plant trees remotely and track their growth. Through this partnership, Malo has created the “Malo Green Home” forest, planting 1,000 trees worldwide which will offset 360 tons of carbon dioxide.
Moreover, every online purchase from Malo’s e-boutique contributes to the reforestation efforts through the Tree-Nation project. With each order, a customer can plant a tree in one of several countries, thereby actively participating in the battle against climate change and offsetting the CO2 emissions from shipping.
Nancy Marchini, the Marketing Director of Malo, emphasizes the company’s philosophy: “As a fashion entity, we must engage with sustainability because there is no planet B. We are committed to producing less but better, taking the necessary time to create quality products while focusing on environmentally conscious activities.”
The Ethical Charm of “Le Club Malo”
“Le Club Malo” is more than just a clothing line; it’s a cultural statement, reflecting the glamorous yet laid-back lifestyle of a 1970s Portofino jet set. The collection exudes a sophisticated allure with garments that epitomize nonchalant elegance, crafted to offer comfort and style reminiscent of seaside sophistication.
Malo’s innovative approach extends to other sustainable practices, including using regenerated cashmere from post-consumer yarns and production residues. These efforts underscore the brand’s dedication to a circular economy, reducing the need for virgin materials and minimizing environmental impact without compromising on luxury or quality.
As Malo continues to weave sustainability into the very fabric of its collections, it not only preserves the planet but also enhances the legacy of luxury fashion with responsibility and ethical foresight.
