Thinking on Consumer Products, Retail, Fashion & Travel
Future of Retail The future of retail is happening right now. The first video in BCG’s series on the future of retail takes us to China to learn how customers and retailers both benefit from an omnichannel experience that gives the customer infinite pathways. CLICK TO WATCH
The Creative Destruction of Fashion Marketing Although fashion shoppers’ expectations have changed dramatically in recent years, few fashion brands have advanced their marketing capabilities accordingly. They must.
Five Imperatives for the Future of FMCGFast-moving consumer goods (FMCG) is a sector that has long enjoyed the benefits of a strong, legacy value creation model, which has enabled year after year of profitable growth for industry leaders. But in recent years, explains BCG’s Rohan Sajdeh, cracks have started to form in this model and value creation in the sector has stalled. What has happened? And how can companies turn things around?
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