Home Associations ‘Sally Traffic’ to host UK Freight Service Awards

‘Sally Traffic’ to host UK Freight Service Awards

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BIFA lowresTruckers’ friend Sally Boazman is to host the British International Freight Association’s Freight
Service Awards 2015 Ceremony in London next year.

Better known to drivers the length and breadth of Britain as ‘Sally Traffic’, her BBC Radio 2
travel reports have helped keep the country moving since she became the station’s first
designated travel reporter in 1998.

Winner of an ‘Outstanding Achievement Award’ for her traffic news on behalf of all the UK
Truckers, she is also a popular guest at the Truckfest events up and down the country. Some even
say she is the patron saint of road users.

Sally is also a regular guest on the ‘Steve Wright’, ‘Simon Mayo’ and ‘Jeremy Vine’ shows, and can
be heard at the weekends with ‘Graham Norton’, ‘Johnnie Walker’ and others.

The event host has, once again, been kindly sponsored by the UK’s world-class deep-sea
container port and Europe’s largest logistics park – DP World London Gateway.
The BIFA awards ceremony will be held on 21st January 2016 in the impressive Porter Tun Room at
the grade II listed The Brewery in central London.

BIFA Director General, Robert Keen says: “I am delighted that we have secured the services of
such a well-known voice with which many of our members – and their drivers – will be familiar.
The award announcements should be especially easy on the ear, as Sally was voted one of the
most attractive female voices on UK radio in a Radio Times poll, coming in at number 4, beating
most of the top personalities in UK radio and topping the poll on BBC Radio 2.

“As ever, our Awards are a great opportunity for UK forwarders to demonstrate excellence and
represent ultimate recognition of special achievement in different sectors of the freight
forwarding and logistics industry.”

Now in its 27th year, the competition is the leading awards scheme recognising the best in the
UK freight forwarding industry, evidenced by the fact that all of the category sponsors from last
year have decided to support the Awards once again.

They are joined by two new sponsors supporting two new categories, which have been
introduced following feedback from last year’s event. The Cool Award is for providers of
refrigerated freight services by any mode of transport, whereas the Extra Mile Award is for
companies that can demonstrate examples of innovation and/or customer care by adding value
and exceeding customer expectations.

Entries for any of the categories can be made through the event’s website bifa.org/awards
where details of the entry process and deadlines can also be found.

The winner of the Young Freight Forwarder Award will receive a cheque for £1, 000 and be
nominated as the UK candidate for the Young International Freight Forwarder of the Year Award

This year, every Young Freight Forwarder candidate who meets the deadlines will also be entered
into the Young Forwarder Prize Draw, where they will have the chance to win two economy
tickets to New York, courtesy of category sponsor, Virgin Atlantic Cargo.

The eleven categories of the BIFA Freight Service Awards 2015 are as follows:
General Categories: • Project Forwarding Award – sponsored by Peter Lole & Co
• Specialist Services Award – sponsored by Forward Computers
• Staff Development Award – sponsored by Albacore Systems
• Supply Chain Management Award – sponsored by BoxTop Technologies
• Sustainable Logistics Award- sponsored by Red Recruit
Individual Category:
• Young Freight Forwarder Award – sponsored by Virgin Atlantic Cargo

Modal Categories:
• Air Cargo Services Award – sponsored by IAG Cargo
• European Logistics Award – sponsored by TT Club
• Ocean Services Award – sponsored by Cargoguide International
Specialist Categories:
• Cool Award- sponsored by American Airlines Cargo
• Extra Mile Award- sponsored by Descartes

The Freight Service Awards 2015 are open to full, and probationary Members of BIFA, the trade
association for UK freight forwarding companies.
Further information about entering can be found on the BIFA Awards 2015 web pages at

The BIFA Freight Service Awards have been running for over 25 years, and the ceremony has been
held at The Brewery in Chiswell Street, London, since their inception in 1989. A carefully
selected judging panel consisting of sponsors and independent industry specialists ultimately
determines the winners.

About BIFA:
The British International Freight Association (BIFA) represents UK companies engaged in the
international movement of freight by all modes of transport. A not-for-profit organisation, BIFA is
funded by subscription and run by its members for members. It operates with a full-time
Secretariat, which administers and manages the Association’s affairs. BIFA provides an effective
and proactive organisation dedicated to improving standards of professionalism within the
logistics and supply chain industry.

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