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BCG: How Businesses are Making Total Societal Impact
Rethinking the Role of Business in Society
Our Latest Consumer Insights
Pulse of the Fashion Industry: 2019 Update
The 2019 Update, published by Global Fashion Agenda, Boston Consulting Group and Sustainable Apparel Coalition, reveals that the pace of sustainability progress in the fashion industry has slowed by one third in the past year and is not moving fast enough to counterbalance the harmful impact of the fashion industry’s rapid growth. It also finds that consumers are increasingly concerned about sustainability, which is shifting from a secondary consideration to a primary decision driver.
KEY TAKEAWAYS
- Nearly 75% of consumers surveyed view sustainability as extremely or very important
- More than 50% of consumers plan to switch to brands in the future that are more environmentally and socially friendly than their preferred ones
- The strongest triggers for conscious behavior concerning sustainability are climate change efforts (50%) and natural disasters (49%)
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