Baden, Switzerland, May 19, 2014 – The new ABB Turbocharging website went live on May 7, 2014, following a complete reappraisal of design and functionality to ensure the company’s digital front door also fulfils its role as a responsive business tool.
Tasked with creating a site characterised by ease of navigation and timely content updating, while at the same time providing a knowledge resource for the industry, ABB’s development team were also mindful that the portal should be consistent and accessible across a range of platforms. The new site adjusts to different mobile devices (tablets and smartphones), optimizing user experience no matter what the device.
“The redesigned ABB Turbocharging website offers a new look, simplified navigation, greater responsiveness, updated graphics and updated layouts, ” explains Mr. Axel Kettmann, Head of Sales and Marketing at ABB Turbocharging. “Visitors can also find the information they need on our entire product and service portfolio more quickly, with the user guided in a logical way through our various activities.
“Whether the user is searching for product manuals or technical papers, seeks to cross-reference material, or simply wants to know whom to contact, the site navigation allows the user to easily accomplish their goals. The website’s fresh, modern and dynamic look and feel is a bonus.”
The new ABB turbocharging website has also been designed with continuous improvement in mind, with the objective of enriching content to help customers meet their daily challenges and stay up to date with latest company and industry developments. To achieve that goal we are inviting your feedback.
To help us ensure the ABB Turbocharging website is truly the user-centric knowledge and service hub that you need, please visit the new and improved ABB Turbocharging website and let us know what you think.
ABB (www.abb.com) is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 145, 000 people.